Sunday, September 20, 2020

Trifecta Drives Growth at Choice Market


Mix and match meal component bundling is one of the hallmarks driving customer adoption of grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Johnson stated “Choice Market hit the trifecta when they focused on mix and match bunding of groceries, prepared foods, and beverages including beer and wine. Winning in the food space today is not brain surgery.  It requires focusing on the three consumer touchpoints with the most relevance. That is exactly what Choice Market is doing.”

So, in case you are not a regular reader of this blog, Choice Market, is an omnichannel convenience store operator based in Denver, has recently secured growth financing to help fuel its next phase of growth throughout the U.S.

Choice Market was founded in 2017, they are currently operating several convenience stores in the Denver metro area with an additional location opening by the end of the year. This round of financing is a portion of the overall capitalization and will fund the opening of additional locations, build out of the organization and deployment of Choice’s proprietary digital customer experience across new channels and formats.

With consumer touchpoints top of mind, Choice, whose mission is to make good food accessible and convenient for all, will be launching a new mobile app, e-commerce website, native delivery and loyalty program. As of Sept. 18, customers will be able to order any item from Choice’s diverse selection for contactless pickup or for “e-delivery” which leverages a fleet of electric vehicles and e-bikes. That is incremental customer relevance according to Johnson.

This new digital experience empowers customers, so they can shop for groceries, prepared foods, and alcohol by dietary lifestyle, local suppliers or recipe and will receive personalized offers based on their shopping history. Starting with its fourth location, Choice will offer a frictionless experience in which customers can use their mobile app to pre-order prepared food, scan a QR code upon arrival, grab their groceries and leave without ever checking out. What are you focusing on to drive top line sales and bottom-line profits?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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