Friday, February 23, 2024

Casey's General Stores excels at Mix & Match Meal Bundling


At the intersection of getting the consumers interested in your brand and elevating meal bundling options Casey’s General Stores is focused on consumer messaging that they are about more than just gasoline and pizza according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

·         Did you know that:

1.       Casey's has revamped its private-label strategy to include more center-store products, such as packaged snack cakes, snack foods, and beverages These products are of high quality, national brand equivalent or better, and offer a lower price point for customers.

2.       Once again Casey’s has partnered with Buffalo Trace Bourbon, a premium liquor brand, to offer a limited amount of Buffalo Trace Single Barrel Select Bourbon in select storesThis partnership showcases Casey’s commitment to the liquor category and attracts bourbon enthusiasts and collectors.

3.       Casey's has leveraged its pizza delivery service to offer mix and match bundling of its private-label products and liquor, allowing customers to customize their orders and save moneyThis bundling strategy increases customer loyalty, basket size, and cross-selling opportunities.

Yes, Casey’s is innovating and enhancing its alcohol offerings by partnering with Frankfort, Ky.-based Buffalo Trace Distillery to offer Buffalo Trace Single Barrel Select Bourbon for the third year.

The 375-milliliter bottles are now available at only 73 of Casey's convenience stores in central Illinois.

said Fareed Siddiqui, director of packaged beverages for Casey's, stated, "Casey's wants to offer our guests products they can't find anywhere else — like this unique, single barrel bourbon from Buffalo Trace. The single barrel select bourbon will be a special find in these Illinois stores and we're excited to see what our guests think of this Buffalo Trace bourbon,".

Did you know that, Whiskey holds the No. 1 spot in the spirits category in the United States. Casey's, the fourth largest liquor license holder in the country, first teamed up with Buffalo Trace in 2021. Then, last year, the retailer partnered with the Sazerac-owned Myers's Rum Single Barrel Select program to offer bottles in 90 Illinois stores.

Buffalo Trace Bourbon is made with the distillery's Mash #1 recipe, which is also used in favorites like Eagle Rare and George T. Stagg Bourbons. Buffalo Trace Bourbon won a Gold Medal at the 2020 World Whiskies Awards.

Offering Buffalo Trace Single Barrel Select Bourbon is just one part of Casey's efforts to enhance its alcoholic offerings. In 2023, Casey's trademarked itself as The Official Pizza and Beer Headquarters, supporting its reputation as a unique one-stop shop for anyone looking for handmade, delicious pizza and refreshing, ice-cold beer, according to the company.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday than tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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