Wednesday, February 14, 2024

The Importance of Grocerant Meals at Casey’s General Stores


Casey’s General Stores has long been a staple in the hearts of communities across its 16-state footprint. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Caseys operates at the intersection of a convenience store retailer and pizza chain.  Casey’s plays a vital role in providing essential goods and services to its customers. However, in recent years, the concept of grocerant meals has gained prominence, and Casey’s has recognized their significance in meeting the evolving needs of its patrons according to Johnson.

What Are Grocerant Meals?

Grocerant meals refer to the fusion of grocery and restaurant offerings within a single establishment. These meals are freshly prepared, convenient, and ready-to-eat options that customers can purchase directly from the store. They bridge the gap between traditional grocery shopping and dining out, providing a convenient solution for busy individuals and families.

Why Are Grocerant Meals Important?

1.       Convenience for Customers:

o    In today’s fast-paced world, convenience is key. Grocerant meals allow customers to grab a satisfying meal without the hassle of cooking or waiting at a restaurant.

o    Casey’s General Stores strategically position themselves as a one-stop-shop, and grocerant meals enhance this convenience factor.

2.       Variety and Freshness:

o    Grocerant meals offer a diverse menu, catering to different tastes and dietary preferences.

o    Casey’s commitment to freshness ensures that these meals are prepared with quality ingredients, appealing to health-conscious consumers.

3.       Community Engagement:

o    Casey’s is deeply ingrained in the communities it serves. By offering grocerant meals, they create a gathering space where neighbors can connect over food.

o    Local favorites and regional specialties become part of the Casey’s experience, fostering a sense of belonging.

4.       Adaptation to Changing Lifestyles:

o    As work schedules shift and families juggle multiple responsibilities, the demand for convenient meal options grows.

o    Grocerant meals align with modern lifestyles, providing an alternative to traditional home-cooked meals.

5.       Revenue Diversification:

o    Grocerant meals contribute to Casey’s revenue diversification strategy.

o    They attract new customers who may not have visited the store solely for fuel or snacks, expanding the customer base.

Casey’s #HereforGood Hunger Campaign

Beyond grocerant meals, Casey’s has demonstrated its commitment to community well-being through initiatives like the #HereforGood Hunger campaignBy partnering with the Feeding America network, Casey’s raised over $1.5 million for local food banks, providing more than 15 million meals to children and families in need1. This campaign exemplifies Casey’s dedication to making a positive impact beyond its store walls.

There can be no doubt that, grocerant meals play a crucial role in Casey’s General Stores’ mission to serve its communities. So much so that, the convenience store chain announced that Joe Cruz will serve as its first-ever chief pizza & beer officer, beating out more than 500 qualified candidates for the prestigious and mouth-watering role. As they continue to evolve and innovate, Casey’s remains a beacon of convenience, quality, and community support.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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