Why Gen Z and Millennials will buy Lot’s of Game Day Food at 7-Eleven

 

While 7-Eleven is a global convenience store chain that offers a variety of products and services, from snacks and drinks to ATMs and lottery tickets. The company has been around since 1927, but it has recently gained popularity among younger generations, especially Gen Z and Millennials seeking food discovery. What makes 7-Eleven so appealing to these consumers according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®? Here are some possible reasons:

Convenience and Accessibility

One of the main reasons why Gen Z and Millennials like 7-Eleven is because it is convenient and accessible. These generations are busy, multitasking, and always on the go. They value convenience and speed over anything else. 7-Eleven provides them with a one-stop shop for their everyday needs, whether it is grabbing a quick bite, refilling their gas tank, or paying their bills. 7-Eleven has over 71,000 stores in 21 countries, making it easy to find one nearby. The stores are also open 24/7, catering to the flexible and unpredictable lifestyles of Gen Z and Millennials.

Innovation and Technology

Another reason why Gen Z and Millennials like 7-Eleven is because it is innovative and tech-savvy. These generations are digital natives, who grew up with the internet and smartphones. They expect brands to be up to date with the latest technology and trends.

 

Note: 7 Eleven has been investing in digital transformation and innovation, such as launching its own mobile app, offering delivery and pickup services, introducing self-checkout kiosks, and partnering with tech companies like Uber and Amazon²³. 7 Eleven also uses data and analytics to personalize its offerings and promotions, based on customer preferences and behavior⁴.

Diversity and Inclusion

A third reason why Gen Z and Millennials like 7-Eleven is because it is diverse and inclusive. These generations are more diverse and socially conscious than previous ones. They care about issues such as equality, justice, and sustainability. They also seek out brands that reflect their values and identities. 7-Eleven has been embracing diversity and inclusion, both internally and externally. The company has a diverse workforce, with 40% of its corporate employees and 67% of its franchisees being people of color. The company also supports various causes and communities, such as veterans, LGBTQ+, and environmental initiatives. 7-Eleven also offers a wide range of products and services, from ethnic foods and beverages to vegan and organic options, to cater to the diverse tastes and needs of Gen Z and Millennials.

All of that said, let’s look as some of the Game Day offerings; from Feb. 9-11, 7-Eleven, Speedway and Stripes convenience stores will offer deals on fan-favorite items and game day must-haves like pizza and chicken wings.

Promotional deals include:

·         One large pizza and 10 wings for $14 — In-store customers and those who place orders for delivery can get a whole cheese or pepperoni pizza plus 10 bone-in wings.

·         Free pizza through 7NOW Gold Pass — On Super Bowl Sunday only, Gold Pass subscribers to the 7NOW delivery service can get three free pizzas for delivery or pickup, with a limit of one order per subscriber. The 7NOW Gold Pass allows customers to have their delivery fee waived when they order from a selection of more than 3,000 7-Eleven products.

·         $15 off 7NOW orders above $30 — This offer is available for delivery or pickup, limit one per customer.

·         $5 pizza — Any flavor pizza is available for just $5 only via 7NOW Delivery.

·         Five for $5 bone-in wings — Only available via 7NOW Delivery, customers can get five Spicy Breaded, BBQ, Roasted or Buffalo bone-in wings for just $5.

Customers can also add refreshments like Slurpee drinks, coffee to make sure they stay alert for the whole game, or the CELSIUS Fizz-Free Blue Razz Lemonade flavor, available exclusively at 7-Eleven, Speedway and Stripes locations.

"This match-up is more than a game; it's a cultural phenomenon, but as iconic as the Big Game is, pizza and wings are the real MVPs," said Dave Strachan, senior vice president, fresh foods at 7-Eleven. "Whether you're a die-hard fan or just in it for the snacks, pizza and wings are the perfect teammates, and 7-Eleven is proud to be a part of the game day memories made."

7-Eleven is a convenience store chain that has been attracting Gen Z and Millennials with its convenience, innovation, and diversity. The company has been adapting to the changing needs and preferences of these generations, who are looking for more than just a place to buy things. 7-Eleven has been providing them with a place to experience things, to connect with others, and to express themselves. 7-Eleven is not just a convenience store, it is a lifestyle brand.

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information.