Top Seven Multigenerational Restaurants

 

To get a better understanding what is working today in the restaurant sector, and what has been driving the undercurrent of ongoing success within the restaurant sector we asked Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® what his insights were.  Here is what he believes:

In the world of dining, few things are as powerful as a restaurant that appeals to multiple generations. In the minds-eye of our Grocerant Guru®, these multigenerational establishments have cracked the code, blending menu diversity, ambiance, and service excellence to cater to everyone from Baby Boomers to Gen Z. Here are the top seven multigenerational restaurants.  

1. McDonald’s

The Global Fast-Food Giant

·         Ubiquity and Accessibility: With over 38,000 locations worldwide, McDonald’s is a familiar name across all generations. Its accessibility and consistent menu make it a go-to choice for families on the move, with 75% of U.S. adults having eaten at McDonald’s in the past year, according to Statista.

·         Menu Adaptability: McDonald’s has successfully adapted its menu to suit changing tastes, offering healthier options like salads and fruit in Happy Meals, appealing to health-conscious Gen Z and Millennials while retaining classics like the Big Mac for older generations.

·         Value Proposition: The introduction of the Dollar Menu and value meals has kept McDonald’s affordable for families, particularly appealing to budget-conscious Gen X and Baby Boomers who prioritize value.

·         Cultural Relevance: McDonald’s consistently taps into cultural moments, from collaborations with celebrities to limited-time offerings, making it a relevant choice across all generations, particularly among Millennials and Gen Z who value trends and exclusivity.

2. Chick-fil-A

The Fast-Food Favorite with a Focus on Service

·         Exceptional Customer Service: Chick-fil-A is renowned for its customer service, which appeals to Baby Boomers and Gen X who value polite, attentive service, with over 83% of Baby Boomers rating it highly according to a YouGov survey.

·         Consistent Quality: Known for its high-quality chicken sandwiches, Chick-fil-A maintains a simple yet effective menu that resonates with older generations who appreciate consistency and younger customers who seek quality over quantity.

·         Family Values and Community Engagement: Chick-fil-A’s emphasis on family and community involvement appeals to all generations, with 67% of Gen X and Baby Boomers citing community impact as important in their dining choices.

·         Embracing Technology: Chick-fil-A’s mobile app and efficient drive-thru service cater to time-starved Millennials and Gen Z, making it a multigenerational favorite for both convenience and quality.

3. Olive Garden

The Italian-American Dining Classic

·         Comforting Menu Options: Olive Garden’s menu features Italian-American classics that resonate with older generations while offering modern twists like gluten-free pasta and lower-calorie options for health-conscious younger customers.

·         Affordable Family Dining: With endless breadsticks, salad, and pasta deals, Olive Garden provides an affordable dining experience that appeals to families across all generations, with 78% of Millennials reporting they dine out to save time and money.

·         Inviting Ambiance: Olive Garden’s warm, Tuscan-inspired decor creates a comfortable environment for Baby Boomers and Gen X, while its casual setting appeals to younger patrons looking for a relaxed dining experience.

·         Strong Brand Loyalty: Olive Garden’s commitment to customer satisfaction has cultivated strong brand loyalty across generations, with over 75% of their customers being repeat visitors, according to Technomic.

4. Cracker Barrel

The Southern Comfort Destination

·         Nostalgic Appeal: Cracker Barrel’s rustic, homestyle decor and menu filled with Southern comfort food have a strong appeal to Baby Boomers who seek a nostalgic dining experience, with 68% of them favoring traditional American cuisine.

·         Cross-Generational Menu: While the menu offers traditional favorites, Cracker Barrel has adapted with lighter fare and healthier options to appeal to Millennials and Gen Z, who prioritize health without sacrificing taste.

·         Strategic Locations: Positioned along highways and near travel stops, Cracker Barrel attracts a wide range of customers, from road-tripping families to older adults, with over 80% of its locations strategically placed to cater to travelers.

·         Retail Integration: The attached country store offers a unique shopping experience that appeals to Baby Boomers and Gen X, while younger generations appreciate the novelty, making it a multigenerational favorite.

5. Texas Roadhouse

The Steakhouse with a Kick

·         High-Quality, Affordable Dining: Texas Roadhouse’s focus on hand-cut steaks and made-from-scratch sides offers high-quality meals at reasonable prices, attracting budget-conscious Gen X and Baby Boomers who prioritize value.

·         Lively Atmosphere: The energetic environment, complete with line dancing and a casual vibe, appeals to younger customers looking for a fun dining experience, while the family-friendly setting ensures it’s a hit with all ages.

·         Loyalty Programs: Texas Roadhouse’s effective use of loyalty programs and digital engagement keeps them connected with younger customers while offering promotions that attract older generations.

·         Community Focus: Texas Roadhouse’s involvement in local communities and charity events resonates with all generations, especially Gen X and Millennials, who value businesses that give back.

6. The Cheesecake Factory

A Menu That Has It All

·         Extensive Menu Options: With over 250 items on the menu, The Cheesecake Factory caters to diverse tastes, ensuring there’s something for every generation, from Baby Boomers to Gen Z, who crave variety and inclusivity in dining.

·         Generous Portions: Known for its large portions, The Cheesecake Factory offers great value, appealing to Baby Boomers and Gen X who enjoy sharing dishes and getting their money’s worth.

·         Stylish Yet Comfortable: The upscale yet accessible ambiance makes it a popular choice for older customers who appreciate a refined dining experience and younger patrons who enjoy the modern, Instagram-worthy decor.

·         Iconic Desserts: The Cheesecake Factory’s extensive dessert menu, especially its famous cheesecakes, has cross-generational appeal, making it a go-to spot for celebrations and special occasions for families of all ages.

7. Panera Bread

The Fast-Casual Health-Conscious Choice

·         Healthy and Customizable Menu: Panera Bread’s focus on fresh, healthy options and customizable meals appeals to Millennials and Gen Z, who prioritize health and wellness in their dining choices. Over 70% of Millennials prefer restaurants that offer healthy menu items, according to the International Food Information Council.

·         Casual Yet Inviting: The casual, coffeehouse-like environment of Panera Bread attracts Gen X and Baby Boomers who enjoy a relaxed setting to dine and socialize, while its free Wi-Fi and work-friendly spaces appeal to younger generations.

·         Digital Integration: Panera Bread has embraced technology with its mobile app, delivery options, and loyalty programs, making it a convenient choice for time-strapped Millennials and Gen Z.

·         Commitment to Transparency: Panera’s dedication to transparency in ingredients and sourcing resonates with all generations, particularly Millennials and Gen Z, who value ethical and sustainable practices in their dining experiences.

Think about this; these seven restaurants have successfully captured the hearts and appetites of multiple generations by offering something for everyone. Their ability to balance tradition with innovation, cater to diverse tastes, and create welcoming environments makes them leaders in the multigenerational dining space.

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

Panera’s Bakery-Cafes New Partnership will Drive Incremental Sales

 

Gen Z and Millennials are digital natives, entering the office workplace or returning to an office setting and Panera Bread want to cater to them as they are the primary and secondary target market of consumers that will help drive new electricity into the brand and sales for years to come according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Is your brand is searching for the new electricity to help drive the brand forward. So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh food catering, meal kits, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is

Recently, ezCater announced a partnership with Panera Bread to bring the brand’s iconic soups, salads, sandwiches, and more to the ezCater marketplace. The partnership combines ezCater’s extensive reach and authority in food for work with Panera’s deep brand recognition, delicious and diverse menu, and influence as a market leader in fast casual.

“We’re bringing the comfort and warmth of Panera’s crave-worthy offerings and the convenience and reliability of ezCater to workplaces across the country. We’re excited to launch this partnership and continue expanding it in the months and years to come.”

Businesses can now order catering from nearly half of Panera’s bakery-cafes across the U.S. on the ezCater website and mobile app. In the coming months, Panera and ezCater intend to continue to add hundreds more locations to the ezCater marketplace as they continue to roll out the partnership.

“Not only is Panera a market leader in fast casual, but they’re also a powerhouse in catering and one of our customers’ most requested brands,” says Mike O’Hanlon, Chief Partnerships Officer, ezCater. “We’re bringing the comfort and warmth of Panera’s crave-worthy offerings and the convenience and reliability of ezCater to workplaces across the country. We’re excited to launch this partnership and continue expanding it in the months and years to come.”

From their beloved bagel packs and breakfast sandwiches to iconic soups, sandwiches, and delicious salads, Panera offers extensive options and variety for workplaces to satisfy all of their employees’ preferences. New catering offerings, such as the Toasted Baguette Sandwiches Assortment, deliver an abundant meal crafted with freshly prepared ingredients. With the new partnership, businesses can easily order food from Panera for all their food for work needs, while having complete visibility and control over their food spend through ezCater.

Lisa Hamblet, Vice President, Off-Premise, Panera Bread, stated, “As two of the most established providers of food for work, Panera is excited to partner with ezCater to provide workplaces with even more access to our delicious menu of soups, salads, sandwiches, and more,” ... “An ideal complement to Panera’s existing catering service, ezCater adds additional reach and scale to expand to more businesses and take Panera Catering to the next level.”

ezCater has more than 100,000 restaurants and caterers on its platform, from local independent restaurants to national chains. With its extensive expertise in corporate food solutions, ezCater helps its restaurant partners manage, analyze, and grow their catering businesses.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

Panera Gift Cards Can Include Unlimited Premium Coffee

 

Drink-up is the brand messaging Panera is sending to customers this Holiday Season.  Sharing is caring and Panera is empowering consumers to gift of unlimited premium hot drip coffee, iced coffee and hot tea.  That is a brand message that is interactive and participatory according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

If success does leave clues and it does interactive and participatory food marketing a hallmark of grocerant niche sales success, will drive incremental sales according to Johnson. Panera was the first national restaurant company to offer an unlimited subscription for premium hot drip coffee, iced coffee and hot tea.  Last week, Panera announced its popular MyPanera+ Coffee Subscription is now available for gifting. Well foodies get shopping. This is a good deal for office co-workers, friends, and family.

So, here is how it works; consumers can now give the gift of either two or three months of the brand's unlimited premium coffee subscription for a discounted price. Available for purchase beginning Cyber Monday (November 30), Panera coffee is the ultimate holiday pick-me-up for friends, family, or any coffee or tea lover on your list this year.

Customers will be able to purchase two kinds of digital gifts: two months of coffee for $15 plus tax or three months of coffee for $20 plus tax. Regularly available for $8.99/month plus tax, not only is the gift of MyPanera+ Coffee Subscription budget-friendly, it's also a simple way to give your holiday gifts, easily available for purchase from your phone or desktop.

Panera Bread Chief Brand & Concept Officer Eduardo Luz  stated "Our unlimited, premium coffee subscription has provided quality and value to our guests and has continued to grow in popularity since we launched this past March,"  "We are excited to provide our guests with this fun and unique gift option that is perfect for anyone on your list who needs a cup of optimism this time of year – whether it be neighbors, teachers, delivery workers or friends and family."

With the MyPanera+ Coffee Subscription, guests can get any size, any flavor of hot drip coffee, iced coffee and hot tea with unlimited refills in the bakery-cafe—that means plenty of coffee to pair with your favorite bagel, sandwich or afternoon sweet treat. Panera's drip and iced coffee offerings include two coffee blends—Light Roast and Dark Roast, freshly ground every day and made from 100% Arabica whole beans. Both coffee blends are available, along with Decaf and Hazelnut, as part of the coffee subscription program. Are you going to empower your friends to Drink-Up on you?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter