Gen
Z and Millennials are digital natives, entering the office workplace or
returning to an office setting and Panera Bread want to cater to them as they
are the primary and secondary target market of consumers that will help drive new
electricity into the brand and sales for years to come according to Steven
Johnson
Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Is your brand is searching for the new
electricity to help drive the brand forward. So,
just what is your brands new
electricity? According to Johnson, “Brand relevance is in part driven with
innovation in new food products in combination with new avenues of distribution
all of which are the platform for the new electricity.”
Johnson
stated “that in my minds-eye the new electricity must be very efficient for the
supply and includes such things as fresh food catering, meal kits,
beer, developing brands, unique urban clothing, grocerant positioning, Fresh
food messaging, autonomous delivery, cashier-less retail, plates, glasses,
cash-less payments, digital hand-held marketing.
All
retailers to survive the next generation of retail must embrace the artificial
intelligence revolution while simultaneously embracing fresh food that
is portable, fresh, with differentiation that is
Recently,
ezCater announced a partnership with Panera Bread to bring the brand’s iconic soups,
salads, sandwiches, and more to the ezCater marketplace. The partnership
combines ezCater’s extensive reach and
authority in food for work with Panera’s deep brand recognition, delicious and
diverse menu, and influence as a market leader in fast casual.
“We’re
bringing the comfort and warmth of Panera’s crave-worthy offerings and the
convenience and reliability of ezCater
to
workplaces across the country. We’re excited to launch this partnership and continue
expanding it in the months and years to come.”
Businesses
can now order catering from nearly half of Panera’s bakery-cafes across the U.S. on the
ezCater website and mobile app. In the coming months, Panera and ezCater intend
to continue to add hundreds more locations to the ezCater marketplace as they
continue to roll out the partnership.
“Not
only is Panera a market leader in fast casual, but they’re also a powerhouse in
catering and one of our customers’ most requested brands,” says Mike O’Hanlon,
Chief Partnerships Officer, ezCater. “We’re bringing the
comfort and warmth of Panera’s crave-worthy offerings and the convenience and
reliability of ezCater to workplaces across the country. We’re excited to
launch this partnership and continue expanding it in the months and years to
come.”
From
their beloved bagel packs and breakfast sandwiches to iconic soups, sandwiches,
and delicious salads, Panera offers extensive options and variety for
workplaces to satisfy all of their employees’ preferences. New catering
offerings, such as the Toasted Baguette Sandwiches Assortment, deliver an abundant
meal crafted with freshly prepared ingredients. With the new partnership,
businesses can easily order food from Panera for all their food for work needs,
while having complete visibility and control over their food spend through
ezCater.
Lisa
Hamblet, Vice President, Off-Premise, Panera Bread, stated, “As two of the most
established providers of food for work, Panera is excited to partner with
ezCater to provide workplaces with even more access to our delicious menu of
soups, salads, sandwiches, and more,” ... “An ideal complement to Panera’s
existing catering service, ezCater adds additional reach and scale to expand to
more businesses and take Panera Catering to the next level.”
ezCater
has more than 100,000 restaurants and caterers on its platform, from local
independent restaurants to national chains. With its extensive expertise in
corporate food solutions, ezCater helps its restaurant partners manage,
analyze, and grow their catering businesses.
Invite Foodservice Solutions® to complete a
Grocerant ScoreCard, or for product positioning or placement assistance, or
call our Grocerant Guru®. Since 1991 Foodservice
Solutions® of
Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or
253-759-7869
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