Consumers are dynamic not static and Parker’s
Convenience stores created a new platform in the way of its Parker’s Kitchen
concept that fast-casual restaurant and quick service restaurants will find appealing,
attractive and accommodating according to Steven Johnson,
Grocerant Guru®
at Tacoma, WA based Foodservice Solutions®.
C-store
Decisions recently recognized Parker’s with a “Best Foodservice Launch”
designation for its Parker’s Kitchen concept. Parker’s Kitchen concept
is focused on ‘local fresh food favorites’ according to Johnson. Parker’s Kitchen serves southern-style comfort
food, made from scratch daily in small batches using fresh ingredients. The offering
includes a selection of breakfast, lunch and dinner items that look to take
convenience store food to a new level. Grocerant niche fresh food fast
with southern twist.
Greg Parker, founder and CEO of Parker’s
and Parker’s Kitchen stated “All of our new stores are branded as Parker’s
Kitchen and include our award-winning menu of Southern-inspired favorites as
well as freshly brewed sweet tea, lemonade, fountain drinks with Chewy ice,
bean-to-cup gourmet coffee and much more,”
Battle for Share of Stomach
Parker continued “We’re using machine
learning and innovative algorithms that incorporate a wide range of data to
give us predictive analytics that help us make chicken tenders before the
customer orders them to ensure that everything is as fresh as possible,” … “Our
goal is for every chicken tender we sell to be cooked within 15 minutes of
being delivered to the customer.”
Sounds as if Parkers Kitchen want to sell
fresh food fresher that a QSR or Fast Casual Restaurant can while offering more
mix & match meal bunding options.
That according to Johnson is the honey on the biscuit that will garner incremental
customer frequency and restaurant customer migration.
Targeting grocery store customers as well
the new menu also offers family-sized meals for less than $20, which include
Southern-style chicken tenders or bone-in chicken, homestyle sides, yeast rolls
and freshly brewed iced tea. Mix & Match meal component bunding is one
of the hallmarks of the Grocerant niche according to Johnson.
Parker
went on “Our goal is to offer the fastest, most frictionless experience and the
highest quality food, allowing our customers to fuel their cars as well as
their appetites. We believe technology plays a key role in making foodservice
more convenient than ever for our customers,” Who are you targeting for growth?
Invite Foodservice
Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or
for product positioning or placement assistance, or call our Grocerant
Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the
global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
