Convenience Store News Magazine recently ran this article about Rutter’s Farm Stores in York Pa. What is most interesting is the focus on kids meals! When c-stores positioning themselves in the Grocerant space the world seems to open up for them!
Rutter's Farm Stores Offers $2.99 Kids Meal YORK, Pa. -- Rutter’s Farm Stores launched its $2.99 kids meal in 36 stores with touchscreen ordering.Featuring a choice of a grilled cheese sandwich, four-piece chicken nuggets or regular hot dog, side-dish options are also available, including an order of fries, macaroni and cheese bites or a banana, the company reported.The beverage choices are a 12-ounce fountain or frozen beverage, or a 16-ounce Rutter’s-brand iced tea, milk or juice from the cooler case."At $2.99, our kids meal is an exceptional value," said Jerry Weiner, Rutter’s vice president of foodservice. "We think it’s perfect for the economic times and for the limited amount of time that people have. With our touch-screen ordering, it’s a fast, easy way to get a tasty meal for the kids."The meal, plus a four-pack of crayons, comes in a paper "activity" bag.