Convenience stores are the bright spot when it comes to sales of the three sectors I follow. Both Grocery stores and Restaurants will lag in growth and restaurants will most likely see a decline in sales this year. If consumers are creating a new value price equilibrium; what does price mean?
P = Perceived Marketplace Position
R = RELEVENCE to the consumer
I = Impulse choice or no choice
C = Convenience for the consumer
E = Excellent value added quality