What I like is the fact that Rutter’s utilizes restaurant industry bundling options for items; “ new sliders offer a hamburger or fried chicken patty served on a fresh-baked roll. Yellow American cheese, pickle and onion can be added at no additional cost. Sliders can be ordered in quantities of one ($1.29); three ($3.39); six ($5.94); or 12 ($9.96) at a time.
QuickChek, Wawa, Sheetz and Rutter’s all have a strong fresh fast quality food program. Products that are priced with many would say is at a competitive advantage or many Quick Serve Restaurants. Recently we discussed all of the new product in test at 7 Eleven. This sector in currying favor with consumer and retailers are responding.
Contact me for more at: http://www.linkedin.com/in/grocerant or leave a comment below. For more read this article: http://www.anything4restaurants.com/blog/index.php/2009/07/restaurant-consumer-discontinuity-the-consumer-moved-first/