McDonalds is testing its own proprietary entertainment network billed as “McDonalds Channel at 19 units currently. With wifi in must units around the US currently this program will ““will entice the customer to sit down and enjoy their meal — and perhaps to stay a little longer.” Competitor Burger King had introduced flat screen tabletops and reportedly will rollout the program nation wide.
Convenience stores and grocery stores will need to install at minimum digital signage in the “deli” or ready-to-eat and ready-to-heat sections of there stores. Visceral attractiveness and consumer relevance are moving forward hand in hand.
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