There are more diet books titles than restaurants in the US. My point is simple, whether they chose to eat items with fewer calories or not is not as important as consumer desire to EAT THERE WAY THIN!
Consumer will back menu labeling in cities, town and then statewide, they think they can eat there way thin they just want help. Its time to get ahead of this curve, if you’re a retail foodservice leader. The reality is; times they are a changing, these are great times for brand mangers. They have the ability to move a brand with the consumer creating real time relevance in a tumultuous marketplace.
Grocery stores, Convenience stores and Supermarkets are focusing on the higher margin grocerant prepared meals because that’s what the consumer wants and it’s profitable! Now if they make them better for you they will sell even at a faster clip. It is with certainty that I predict that companies like Whole Foods, Wegmans, Central Market, Sheetz and Wawa will show considerable leadership. If restaurateurs want to maintain marketshare they will step up on this issue as well.
Foodservice Solutions of Tacoma, WA is the global leader in the Grocerant niche providing ready-to-eat and ready-to-eat insights, opportunity and information. For more read this article: http://www.anything4restaurants.com/blog/index.php/2009/07/restaurant-consumer-discontinuity-the-consumer-moved-first/