Saturday, March 27, 2010

A&P leverages grocerant niche Mix & Match to build sales “before the meal”!

In the northeast loaded with great grocerant players like, Wegmans, Sheetz and Wawa enter A&P, SuperFresh, Waldbaum’s and Pathmark with over 150 stores in New York, New Jersey, Connecticut, Pennsylvania, Delaware and Maryland will feature the new “Build Your Own” antipasto Program, which allows shoppers to choose from among such traditional Italian delicacies as cured deli meats, hard and soft cheeses, and marinated vegetables. This is a great Mix & Match program that empowers the consumer while building same store frequency.

This sampling event, which takes place today and Sunday, will offer items from well-known vendors including Capatriti, Victoria, Mezzetta, Rienzi, Ronzoni and Sorrento. After tasting the tempting wares on display, shoppers can then buy featured items to design their own personalized antipasto platters for home or office use.

Whole Foods has focused strongly on fresh prepared ready-to-eat and ready-to-heat food stations inside the store. On your next visit go between 4:30 and 6:30 Pm and watch the activity in the fresh prepared food section. It is exciting, interactive and participatory for consumer. If you not one the Whole Foods consumers it just fun to watch. It will be fun at A&P, SuperFresh, Waldbaum’s and Pathmark as well.

Join me here on my blog for insights, information and inspiration. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit or on Facebook at Steven Johnson

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