The grocerant niche is a result of the blurring of the line between restaurants, grocery stores, convenience stores and now drug stores selling fresh prepared, portable convenient meal solutions. Targeted at the time-starved consumer with ready-to-eat or ready-to-heat fresh prepared food components that are “better for you”, portable and portioned for one or two.
These meal components can be bundled into a meal of the consumers choice. We have dubbed it the Mix & Match meal building program. Pairing any sauce or topping with any entrée or side dish. Allowing families with multi-ethnic flavor profile preferences to get what they want within the family and portioned appropriately. Today all family members do not eat the same thing even if they do sit down and eat at the same time.
Around the world we are now seeing Grocerant sections in department’s stores and kiosk in malls in Europe / Asia and airports around the world. The items can range from entrees to side items and deserts. Some examples of items range from crab puff pastries fried chicken, mash potatoes, cream spinach, to liver and onions, pizza, hot dogs, steak, prime rib, various casseroles (hot-dish) to salads, side salads pie, cake and any single proportioned deserts.
Foodservice Solutions of Tacoma, WA and Steven Johnson are garnering attention via social media and C-level industry executives alike for his expertise in the grocerant niche. Beginning with his blog which can be found at: www.grocerants.blogspot.com or on linkedin at: http://www.linkedin.com/in/grocerant