Tuesday, July 27, 2010

Authentic sustainable FOOD FRESH and FAST.

Supermarkets, Grocery stores, Convenience stores and restaurants have all been touting freshness, local, sustainable food. All trying to garner favor with consumers. Many utilize Limited Time Offers or LTO’s to push fresh local product or ingredients. In each case the LTO’s scream come here, I’am better for you!

Fresh & Easy Neighborhood Market is now expanding it popular “Farm to Store in 24” program. The program focus is to bring produce from California farms to its stores in less than 24 hours from the time it was harvested. This summer, Fresh & Easy has been offering strawberries and table grapes through the program

Now the hybrid prepared food retailer which is truly a cross between a convenience store and a grocery store is working to bring fruit such as peaches, nectarines and apples and fall vegetable into the program summer nears it end.

“Getting produce from the farm to the store in 24 hours or less is an incredibly tricky task, which makes it important to partner with strong local growers who share our commitment to quality produce,” Justin Hill, Fresh & Easy’s produce manager, said in a statement. “We are working closely with these growers here to put in the extra care required to expand our ‘Farm to Store in 24’ offerings whenever we can.”

The halo affect of Authentic Sustainable FOOD FRESH and FAST has rolled over to the grocerant prepared fresh food. The consumer can and does extend the halo of fresh from the “Farm to Store in 24” too the fresh prepared food products as well. Fresh & Easy is catching on!

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