Monday, July 19, 2010

Publix’s continues building food brands one, two and maybe three.

If one were to look at the Florida market, it would be easy to see how Publix could utilize their strengths in buying power, distribution and prime real-estate to start another authentic high quality chain. That is exactly what they are doing, this time in the restaurant niche. Publix’s ability to deliver with Crispers on the brand promise of authentic fresh salad concept has been proven.

Publix’s Grocery store has established a legacy of success in the Grocery sector. They are very proactive in developing within the grocery store footprint. Regionally developing customer focused grocerant prepared food that is bundled and sold as meal components. These professional ready-to-eat and ready-to-heat prepared foods offering were obviously steps too the success they are finding in the fast growing restaurant concept Crispers that they developed.

Publix understands that a brand is a promise, leveraging buying power, distribution system and knowledge of the market, Crispers is positioned to grow. While other national grocery retailers build Convenience stores. Publix is setting an example for other the likes of Wegmans, Safeway, Harris Teeter and others.

The convenience store sector is doing the same under with Sheetz leading the way with great grocerant food and free standing restaurant concepts of their own. Restaurant operators must hone there skill set to maintain an edge in the marketplace.

It will not be long before they role out the second concept focused on authentic and fresh as well. I suggest that it will be a Seafood dinner house. Publix can propel growth via a smaller footprint in a Seafood dinner house with the same focus on product quality, innovative décor and leveraging again there buying power and distribution system

Join me here on my blog for insights, information and inspiration. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit or on Facebook at Steven Johnson.

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