Grocerant niche food is filled with fresh and prepared ready-to-eat or ready-to-heat meal components. It may be from Wawa as a salad or fresh hoagie! It can be from Whole Foods and come as sous vide /cook chill or fresh prepared from one of the display food stations ready-to-eat, it must have the ability to be portable however.
It can be eaten on site, in the car, at the office or down the road at the park. At times it is reheated; it is focused on single serve portions or portions for two. The list of companies in the grocerant niche doing a very good job continues to grow, Central Market, Speedway Super America, Boston Market, Ralphs, Food Lion, Tesco, HEB, Safeway, Sheetz, Burger King, Subway and KFC.
One of the most interesting new developments is bundling of the meal components it’s a Mix and Match combo that is very empowering for the consumer. Subway and Burger King have for years been doing this with individual sandwiches. Today however now consumer’s can buy from grocery stores and restaurants a fresh prepared sauce, and utilize it on fish, steak, chicken, a burritos or pasta. Two people in a home may use the same sauce on two different entrees! The same can be said for each course of the meal.
This mix and match of portion controlled, fresh and prepared food components makes meal time easy. Meal time is now becoming a time of convenient meal participation, with differentiation and individualization for the entire family.
Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. For product or brand positioning assistance contact Steven A. Johnson and Foodservice Solutions® or visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson, BING / GOOGLE: Steven Johnson Grocerants or twitter.com/grocerant