The consumer drove change and acceptance of new opportunities in food retailing during 2010. It was the year the consumer rejected retail food niche labels while demystifying channel blurring. Empowered with technology and driven by choice the retail food consumer entered new channels of food distribution and like what they found. Legacy food retailers 2011 will not be an easy one for those of you practicing brand protectionism. The grocerant niche filled with ready-to-eat and ready-to-heat fresh and prepared food continued to boom in 2010. That niche filled with customer perceived “better for your” products, packaging and price continued to add focus too the new retail foodservice model on how to grow your brand.
The top five disruptive food trends / developments of 2010 are:
1. Low price point war while we are seeing commodity inflation:
2. New avenues of distribution: Walgreens, Dollar Stores:
3. New Product trial with deep discounts via electronic distribution – Groupon:
4. Convenience stores consolidation with new fresh food focus:
5. Burgers, Burgers, Burgers.
Success does leave clues and many retail food operators are now adopting Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price. Foodservice Solutions® can assist you in understanding the role of each P and it relationship to each other is key for all companies in today’s retail food environment.
Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. For more on Steven A. Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson, BING / GOOGLE: Steven Johnson Grocerants or twitter.com/grocerant
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