Tacoma, Washington based Foodservice Solutions® has been gathering retail food success clues since 1991. Within the clues they discovered some universal commonalities from those commonalities they developed: The 5’P’s of Food Marketing: Product, Packaging, Placement, Portability, and Price.
If you are interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer focused convenient meal participation, differentiation and individualization contact Foodservice Solutions®.
Channel blurring is not in the mind’s eye of the consumer. It is only in the mind’s eye of the legacy marketing managers in legacy companies. The explosive growth within the ready-2-eat and heat-N-eat fresh prepared food niche is a perfect example of how the consumer is moving forward. Retailers must meet the evolving consumer meal assembly need-set.
This year alone Walgreen’s, Rite Aid, Sears and Amazon all have developed and rolled out fresh food programs. 7 Eleven continues building on its global success with fresh prepared ready-2-eat and heat-N-eat food. The grocerant niche is redefining avenues of fresh food distribution. In fact it will define success in years to come within each sector including, Restaurant, Convenience Store, Grocery Store and Drug Store channels.
It’s time for many in the industry to reconsider individual brand positions. What does your brand stand for today? Where are consumers heading? QSR’s are moving into fresh prepared “better for you food”. Grocery stores are selling bundled meal components that are fresh prepared. Chain Drug stores are finding success with fresh ready-2-eat food. Grocerant fresh prepared food is going main stream. Are you?
Product, Packaging, Placement, Portability and Price are the 5 P’s of successful grocerant fresh prepared food retailing. Combine the 5 P’s with technology, a consumer focus and success follows.
Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.