Ina Garten, 'The Barefoot Contessa Cookbook'
Bob Goldin, Executive
Vice President of Technomic, warned food retailers after viewing the results of a consumer sentiment
and behavior survey last year “sensitive
to the risks of downsizing”. “Consumers are deeply concerned about
the price of gas,… As a result, they are very likely to reduce their spending
on groceries and restaurant meals and increase their reliance on coupons and
deals.” Are you mobile coupon active?
The survey found “50 percent of consumers believe packaged
food sizes have gotten smaller and 32 percent believe the same thing has
happened with restaurant portions. The two main reasons why consumers think
package and/or portion sizes have gotten smaller are the desires of food and
restaurant companies to enhance profitability and to keep retail prices the
same when costs rise; only 10 percent attribute the downsizing to improving the
products' healthfulness.”
Foodservice Solutions® 5 P’s of food marketing:
Product, Packaging, Placement,
Portability and Price; are extremely important in maintaining equilibrium in
consumer comfort. Ready-2-Eat and Heat-N-Eat fresh and prepared food is thrown
into the mix, consumer frequency and customer loyalty will both increase. Understanding and maintaining customer
focused comfort level should be top of mind for all retailers. Mobile coupons
are a point of consumer relevance.
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