Innovation in food retail requires exiting a legacy business model and creating a new model that incorporates the evolving consumer. No retail food sector has done a better job of evolving garnering new customers, top line sales, and bottom line profits than the Convenience store sector.
Companies the ilk of Casey’s General Stores, Sheetz, Spinx, Tedeschi’s, and Wawa convenience stores have evolved foodservice into food with relevance, all have increased sales with a growing customer base of fresh food aficionados migrating from other retail sectors.
These model changing companies are using fresh prepared food as a competitive differentiator to edify their brand, incorporate contemporized relevance, and increase margins. Gas guzzling car are rapidly being replace by hybrid’s that are twice as fuel efficient and electric cars that are refueling somewhere else.
The migrating customers are coming from a new demographic for the c-store sector moms and millennials both men and women. Many C-stores are now offering fresh fruit, including cherry’s, blueberries, apples, and banana’s sold as a single or packed in a stay fresh bag. Other successful items include premium juices and fruit cups.
Tedeschi Food Shops, is now offering fresh produce, and better-for-you items like edamame and wheatberry salad bowls. 7-Eleven is offering fresh fruit as fast food including Bananas, Apples, and Oranges at a growing number of stores. Fresh Fruit is Fast Food and consumer relevant.