Thursday, December 4, 2014

Consumers Are In a Hurry Ready-2-Eat

That’s what is exactly what Foodservice Solutions® Grocerant Guru™ has been documenting since 1991.  It is not only professionally reassuring, but invigorating when food research company after food research company edifies your work.  In our case we have been thanked and edified by our clients yet we feel quite complemented when industry colleagues contribute too, join our niche, or mimic our work reinforcing our results.

Recently The Hartman Group released a while paper titled “People are cooking less, and turning more to fresh, healthy prepared foods” Wow, we simply loved it and would like to share of the insights with our new followers, as regular readers of this blog know we have been documenting the ‘better for you’ Ready-2-Eat and Heat-N-Eat fresh food space aka the Grocerant niche since 1991. Here is what The Hartman Group found if you think it is eerily familiar you just may be right. 

They found: “What we see beneath the surface is a struggle with money and time – as well as relief that retailers and restaurants are offering more fresh, healthy options at affordable prices. People are eating on the run, grabbing snacks instead of meals, and they want that food eaten on the go to be delicious and nutritious.

For snacks, they gravitate toward increasingly healthy options, such as chips and hummus, fruit cups, yogurt cups and small deli plates. They’re also eating more meals alone, even when they live with other people. It’s not considered a lonely activity like it used to be, but instead a chance to catch up on reading, work and television shows – or just enjoy “me” time, particularly for Millennials.

People want food that helps them manage the challenges of planning, variety and waste that comes with eating alone. …An overarching theme for snacks and eating alone is that people want fresh, interesting flavors. They’re interested in global cuisines and new ingredients, and they’re willing to visit more than one outlet to get just the right combination for any given meal.”

The Hartman Group excels at understanding cultural shifts in Health & Wellness and Eating in America.  When the underlining consumer focused attributes of the grocerant niche can be documented within cultural change it’s clear that the once evolving niche is now has unstoppable momentum.

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information.

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