At the intersection of the consumer, fresh prepared Ready-2-Eat and Heat-N-Eat food you find retail food sales success and the Grocerant Niche. Foodservice Solutions® Grocerant Guru™ Steven Johnson identified a set of universal commonalities, developed the 5 P’s of food marketing which are: Product, Packaging, Placement, Portability and Price to help explain the success of the Grocerant niche.
When grocerant Ready-2-Eat and Heat-N-Eat fresh and prepared food is thrown into the mix of consumer retail food options, retailers find that consumer frequency and customer loyalty both increase driving incremental top line sales and bottom line profits.
When you review the US retail foodservice unit growth or sales leaders of today you can see that it is driven by participatory and interactive Ready-2-Eat and Heat-N-Eat food. Trader Joe’s, Chipotle Mexican Grill, Wawa, 7-Eleven are all growth leaders. Trader Joe’s leads in sales per square foot at over $1,750 per Sq. Ft. Chipotle, Wawa and 7-Eleven are each growing units and garnering share of stomach from everyone else. All are members of the grocerant niche.
Consumer are dynamic not static and leading the way in the bundling of the meal components with a “better for you” focus. It’s a mix and match game that is very empowering for the consumer, according to Foodservice Solutions® Grocerant Guru™.
Family meal assembly consists of multiple components from multiple retail outlets assembled into a customized family meal. Consumer’s select by meal occasion what “better for you” attribute they want. It can be fresh hamburger, low salt, cooked to order, or green packaging.
Don’t discount the value of consumer choice or limit the world of “better for you”. Mix and match of small portion, fresh products, green packaging all contribute to making meal time a time of convenient meal participation, differentiation and individualization.
Are you trapped doing what you have always done and doing it the same way? Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information