Ready-2-Eat and Heat-N-Eat fresh prepared food continues to steal the show within the food sector. Grocery stores, Convenience stores, Restaurants, Furniture stores (Ikea), Vitamin stores, and Drug Stores are embracing fresh, healthy, perceived healthy meals, meal components to attract and or retain Millennial customers.
Hal Adams, CST senior vice president and chief marketing officer stated "Millennials snack a lot, rather than having full meals," Here is what all retailers desire about Millennials” they're more accepting of non-traditional channels of fresh food trade than any other age group that came before them. Millennials are in such a mode of discovery is an adventure they are just more into exploring and not so wrapped up into traditional ways of eating, time of eating, or taste.
Foodservice Solutions® Grocerant Guru™ developed the 5 P’s of food marketing in 2009 to help retailers address the fast evolving fresh food space and an evolving consumer. Are you ready for outside eyes?
Are you trapped doing what you have always done and doing it the same way? Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information