Back in
the day, I was in Hong Kong at the opening of a new full service Pizza Hut (1990). During the opening party, I will never forget
what an invited guest from India said.
While asking about her experience she told me she was disappointed. I
asked why?
She went
on to tell me she thought that Pizza Put was American Fast Food. That it took nearly 12 minutes to get the
pizza she had ordered to her table. Then
she asked what kind of restaurant is Pizza Hut.
Clearly in those days it was not fast food, that might be about to
change.
Last week
Pizza
Hut, Visa, and Accenture announced they are developing a proof-of-concept
connected car to test mobile and online purchases on the go. The goal is to speed up service.
“By
2020 it is estimated that more than 250 million vehicles worldwide will include
some form of embedded connectivity,” said Bill Gajda, senior vice president of
innovation and strategic partnerships, Visa Inc. “As the number of connected
cars on the road increases, so does our ability to bring secure online commerce
to consumers everywhere. We initially focused on a specific use case – ordering
a meal on your way home – but we envision a world where consumers can
seamlessly make many of their everyday purchases from the car.”
The
connected car concept combines payment security, cellular and wireless
technologies to test connected car consumer payment experiences. While the
initial focus is on ordering food at a quick-service restaurant, the technology
could also be applied to other consumer purchases including gasoline, transit
and parking and drive-thru retail opportunities. The three partners expect to test the
connected car commerce experience in Northern California, over a three-month
period, starting this spring.
As
part of the connected car trial, Pizza Hut will provide in-car access to menus,
delivery and pick-up options as well as test in-restaurant beacon technology to
notify team members when the customer’s car has arrived.
“We’re
committed to offering speed and convenience to our customers when ordering
online and this new connected car technology is the latest way for us to do
that,” said Baron Concors, chief digital officer, Pizza Hut. “We have the
largest suite of mobile apps and are proud to be the exclusive pizza company to
offer Visa Checkout, so with our history of innovation, it only made sense for
us to be the first to test the beacon technology in cars.”
We
applaud Pizza Hut, Visa, and Accenture for thinking about the customer valued
attributes and working on solutions.
For
international corporate presentations, educational forums, or keynotes contact:
Steve@FoodserviceSolutions.us Grocerant Guru at Tacoma, WA based
Foodservice Solutions. His extensive
experience as a multi-unit restaurant operator, consultant, brand / product
positioning expert and public speaking will leave success clues for all. www.FoodserviceSolutions.us
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