Ready-2-Eat and Heat-N-Eat fresh food was denied a spot at the table for the first 20 years under the leadership of Howard Schultz at Starbucks. In fact on many occasions Schultz would comment that Starbucks would never sell food. Great leaders show great leadership, Schultz is one of the first to embrace Omni Channel retail and evolve Starbucks into a restaurant success surpassing all but one company.
Technomic reported in its 2015 Top 500 Chain Report that, Starbucks has passed Subway to become the No. 2 restaurant chain in U.S. sales, second only to McDonald's. Great companies evolve with consumers, Starbucks continues to evolve.
The Top Five Chain Restaurant’s in the U.S. According to Technomic are:
Restaurant, 2014 U.S. sales (billions), change from 2013
- McDonald's, $35.4, -1.1%
- Starbucks, $12.7, 8.2%
- Subway, $11.9, -3.3%
- Burger King, $8.6, 1.6%
- Wendy's, $8.5, -0.4%
Starbucks understands day-parts, retail food channels, and customers much better than many other restaurateurs, grocers, C-stores, or new non-traditional fresh food retailers. One driving success factor Starbucks focused on share of stomach rather than share of visit. A second driving success clue is Starbucks evolves with consumers rather than following them.
Abandoning brand protectionism has set Starbucks apart from the competition. Abandoning brand protectionism has allowed Starbucks brand to resonate customer relevance with consumers of all ages, during all day-parts. Howard Schultz is an outstanding icon of all Omni-channel food retailers, restaurateurs, and our leading candidate for Grocerant retailer of the year!
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