What’s for Dinner? The simple truth of the matter is that consumers do not have the skill-set to cook all of the flavor profiles they have become accustom according to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson.
Today at 4 PM 67.3% of consumers do not know what they are going to have for dinner. Even more important at noon everyday 82.9% of consumers do not know what they are going to have for dinner according to Johnson the ability to drive sales mid-day is an opportunity all food retailer should attempt.
That is why consumers are increasingly turning to nontraditional grocerant niche fresh food options. While about 37% of sales of consumable items such as food and beverages still take place at traditional supermarkets, with the sector posting more than $440 billion in sales last year, it was a 6% drop from 2015, according to Inmar Willard Bishop Analytics.
Regular readers of this blog know that convenience stores sold $73 billion worth of prepared foods, beverages and other food service last year, up 72% from 2010, according to the National Association of Convenience Stores. Two-thirds of sales at dollar stores come from food, beverages and other consumables, while they account for about a third of transactions at pharmacies.
Legacy grocery store chains operating in dense areas where shoppers have more online grocery options are particularly vulnerable to future consolidation, according to Barclays Capital Inc., which said that 38 of the top 50 grocery markets in the U.S. are already too saturated by food retail per capita or are on track to be so by next year. Why customer migration from cooking to grocerant niche fresh food according to the team at Foodservice Solutions® thus continued disruption.
Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow? Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.