Harkin back to a time when the family sat together at home eating breakfast, lunch and dinner. That may be very hard for those of you under the age of 50 according to Tacoma, WA based foodservice consultancy Foodservice Solutions®.
Steven Johnson the Grocerant Guru® has been helping global foodservice retailers rethink the path to purchase as those traditional three day-parts are all but disappearing. Today consumers of all ages want all food, any food item, when they want it not when it used to be served or offered.
McDonald’s success with all day breakfasts has created platform many would like to copy. However it is an operational nightmare for many traditional restaurants, grocery stores, and C-Store’s attempting to jump on McDonald’s coattails once again according to Johnson.
Many legacy foodservice operators trying to find a new path forward some are expanding their hours and opening up their menus, offering diners whatever they want, whenever they want it. All-day dining also plays into the “casualization of everything” trend that keeps dining out more affordable and flexible for people of all income levels and tastes. Being all things, for everyone simply does not work.
According to our own Grocerant Guru® nothing is more important that authenticity and customer relevance. What are you sell and when? Where are you selling it? Is your brand expanding distribution of fresh food?
Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow? Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.