Sunday, January 20, 2019

Food Manufactures Evolving into Grocerant Fresh too Drive Sales


Regular readers of this blog know Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® has for years encouraged legacy food manufactures to evolve in grocerant Niche Ready-2-Eat and Heat-N-Eat fresh food branded manufactures. Well that day has come when a nationally known brand has stepped-up and now stands out according to Johnson.
Helping consumers achieve their goals is proving good business at WW, formerly known as Weight Watchers.  Focused on the consumers desire for ‘better for you’ fresh food WW Fresh Quick Prep Meals are now at more than 200 Hy-Vee locations across the Midwest. The chef-inspired meals are nutritionist-approved and ready to eat in 10 minutes or less.
Stacey Mowbray, president of North America at New York-based WW  stated “People are looking for nutritious meals that they can put together quickly at home, work or even on the go,” … “Our WW Fresh meals feature quality ingredients inspired by WW Freestyle, our most livable and effective program ever, making it easier than ever to enjoy delicious meals without spending time prepping and cooking.”
WW Fresh meals serve two people and range in price from $14 to $20. With all ingredients pre-prepped and proteins pre-cooked, meals are ready in three simple steps: combine, heat and eat. The following six meals are rolling out at Hy-Vee grocery stores now:
·         Beef Baja Bowl with Fire-Roasted Corn and Black Beans: Mexican flavors define this beef and veggie-loaded dish with green and red peppers, beans, onions, and corn topped with pico de gallo and crispy tortilla strips. (Six SmartPoints value per serving)
·         Grilled Chicken Tacos with Roasted Chipotle Sauce and Pineapple Slaw: With a roasted-chipotle sauce as well as a lime salsa, these chicken tacos have just the right amount of kick. Enjoy them with the sweet slaw on the side or loaded into the tacos for crunch. (Five SmartPoints value per serving)
·         Two-Cheese Butternut Squash Rotini with Bread Crumbs: A healthier version of mac-n-cheese with butternut squash, cheddar, parmesan and a crispy panko bread crumb topping. (12 SmartPoints value per serving)
·         Dragon Bowl with Thai Peanut Sauce: A hearty vegan meal packed with nutritious ingredients — quinoa, butternut squash and baby broccoli — and dressed up with a bold and flavorful spicy-sweet peanut sauce and a spritz of lime. (Eight SmartPoints value per serving)
·         Creamy Cavatappi with Parmesan, Chicken and Mushrooms: Rich like classic pasta Alfredo, this dish adds chicken breast, earthy mushrooms and asparagus to the mix. (Seven SmartPoints value per serving)
·         Lemon, Chicken & Kale Salad with Parmesan and Almonds: This dinner salad starts with greens and layers in chicken, cherry tomatoes and carrots. Honey-lemon dressing, parmesan and almonds are the finishing touches. (Seven SmartPoints value per serving)
WW required a new partnership with Blue Apron to drive success.  Today, new partnerships can drive sales in foodservice today as your brand is searching for the new electricity to help drive the brand forward. So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us

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