Foodservice Solutions® Grocerant Guru®, Steven Johnson identified, quantified, qualified, and named the what is now the fastest growing sector of retail foodservice the ‘Grocerant Niche’ back in the day (1996) in a article in titled CALL THEM GROCERANTS published in Foodservice Director and Nation’s Restaurant News.
The underling undercurrent of success fundamental the continued growth of the Grocerant Niche is the ‘halo’ of better-for-you that consumers find in grocerant offering including that today, consumers increasingly support eco-friendly packaging. Even more important is that today consumers are willing to paying more for it than they were in the past.
Recent research showed that consumers are willing to pay $ 0.32 extra for eco-friendly packaging. Back in the day consumers were happy simply to get delivery according to Johnson. Today that 32 cents is up from 11 cents reported in 2016.
Here are some facts Technomic dug-up to highlight the importance of fresh food delivery:
21% of consumers say they are increasingly replacing carryout orders with delivery orders. That’s even higher—30%—for those 18-34 years old.
Why? Nearly two in five say it’s more convenient to order food for delivery than carryout.
35% of consumers are ordering a wider variety of food for delivery, compared to two years ago.
22% are using third-party delivery more than they used to.
Consumers continue to migrate to the attributes of the grocerant niche in every sector of food retail. The underling undercurrent of success fundamental the continued growth of the Grocerant Niche is the ‘halo’ of better-for-you. So, if your fresh food is not portable you just might want to rethink how and where you will be selling food in 2025, or 2030?
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.