Tuesday, April 9, 2019

Today Mobile Restaurant, Grocery, and Convenience Stores Renew Brand Relevance


Does your retail food outlet look more like yesterday than tomorrow? Are your customers counts going down and your labor cost rising?  Has your brands relevance faded leaving customers migrating to fresher looking, faster service, and full-flavored food? 
Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated at 4PM 67.2% of consumers don’t know what’s for dinner, if your brand is not positioned to capture the minds-eye of the consumer after 4PM your brand looks more like yesterday than tomorrow.
If sales growth and brand relevance are important to you have you considered Moby Mart or Moby Alpha? With tight labor and rising labor cost even higher rents is it time to consider ways to get closer to your customer? Do you run outlets like the 99% of all stores still have some poor guy sitting around just to collect money?  In 2019 do you think that is utterly bizarre?
Not only does this make it unprofitable to run stores at most locations.  How many consumer touch points could that employee making fresher, faster, or more flavorful?  How fresh is fresh enough and what does it cost you to have your current level of freshness? 
Today stores have no clue who is shopping. In best case scenarios 10% of shoppers use some loyalty program, but people who use these programs are a special breed. When you use Moby you know exactly what your customers like and dislike and can help them to a better experience.
How much does it cost to heat and cool your current stores? When your teachers told us that the sun is full of energy, we believed it. That's why Moby put solar panels on the roof. Any unit can be equipped with solar panels- even making some of them able to operate completely off-the-grid
Adding relevance to Gen Z and Millennials Moby units are run by an app. If you want to shop, you enter your credit card, you open the doors and you shop using the app.  It is a huge advantage to be able to do this when you want, anywhere. What Über did for taxis, Moby is doing for retail.
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

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