The grocerant niche creeps into the global chains step by step. However, regional chains have more flexibility to mix and match menu options, brands, and day-part menu opportunities to edify their own brand and that is exactly what Pride Stores newest ‘store of the future’ does according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Pride Stores CEO Robert Bolduc introduced its store of the future with its newest location on Wilbraham Road in Springfield, MA with 4,500-square-foot c-store as the store “customers want
The ‘Store of the future’ has a greater food presence, and offers a number of items that are made fresh in the Pride Kitchen, including breakfast and lunch items. It also features a Subway, Chester's fried chicken and a pizza shop. That mix & match menu adds day-part differentiation.
Grocerant niche customer migration can be accomplished by adding a deli area and large cold beverage selection. Remember Ready-2-Eat and Heat-N-Eat fresh food and beverage that can be mix and matched are hallmarks of the grocerant niche.
Bolduc continued "[Pride stores used to be] gas stations that sold food. Now they are food stores that sell gas," the CEO stated. Adding brand’s the ilk of Subway and Dunkin’ regional chains can edify their food offerings while extending the brands customer appeal according to Johnson.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.