Regular readers of this blog understand the undercurrents driving consumer adoption including food marketing that is consumer interactive and participatory. Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® suggest that brand influencers are 5X more efficient at re-engaging an existing customer to come back for another visit than other forms of marketing.
So, when Slim Chickens debuts a new line of summer apparel it was clear that they understand the undercurrents driving customer adoption within the food space today according to Johnson. Slim Chickens customers can use the gear to try and win free food for a year through the brand’s “Chill with Slim” social media contest thus interactive and participatory.
Slim Chickens influencers can now display their Slim’s pride through a new line of summer merchandise, including everything from cooler bags and pool floaties to beach towels and croakies. So, addition to being the best dressed at the pool or beach, Slim Chickens customers can use the gear to try and win free food for a year through the brand’s “Chill with Slim” social media contest.
Yes, the contest is currently open and the entry period ends on Wednesday, July 31. To enter, customers must post a photo or video of themselves on Facebook, Instagram or Twitter showing how they will “Chill With Slim” this summer. Posts must include the Slim Chickens logo, which can appear on brand merchandise or signage, as well as the hashtag #chillwithslim. Fans looking to enter the contest must set their social media accounts to public, and include the hashtag #chillwithslim. Winners will be announced on SlimChickens.com and social media channels on Wednesday, August 7.
A panel of judges not including our Grocerant Guru® will select four finalists based on creativity, brand essence and engagement in the form of likes and/or comments. The four final posts will be shared with Slim Chickens’ social media audience and the grand prize winner will be determined by who receives the most “likes.” The grand prize winner will receive a $600 gift card, which they can use for one meal per week for a 52-week period. The other three finalists will each receive a $100 gift card to the Slim Chickens store.
“We launched this fun summer line in response to our fans’ requests for more Slim Chickens merchandise,” says Slim Chickens co-founder and chief brand officer Greg Smart. “With ‘Chill with Slim,’ we’re giving our customers a fun contest that allows them to show off their brand loyalty and spread the gospel of Slim Chickens with their networks. Whether our fans participate for fun or are in it to win it, nothing beats showing off that Slim Chickens pride.”
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.
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