Food Marketing Partnerships Matter at KFC

f success leaves clues and it does Yum Brands has picked up the success clues across all brands to help drive new electricity into is portfolio of legacy restaurant brands, according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

So, when Kentucky Fried Chicken, in partnership with Enviro-Log, announced that it is bringing back its famous fried chicken-scented 11 Herbs & Spices Firelog. Starting Thursday, December 11; Herbs & Spices Firelogs are available exclusively at Walmart.com for $18.99, with free two-day shipping, while supplies last it is a fun branded gift that empowers consumers to buy the brand while extending KFC reach into Walmart the world’s largest retailer.

Here is how it works: just visit kfc.com and order a $20 Fill Up for delivery, throw a fried chicken-scented log on the fire, and enjoy the delicious taste, smell and warmth of Colonel Sanders’ fried chicken in complete never-leave- the-couch bliss.

KFC U.S. Chief Marketing Officer Andrea Zahumensky stated, “Last year, we captured the hearts, noses and fireplaces of our fans, but thousands more were clamoring to get their hands on our limited firelogs. So, we brought our 11 Herbs & Spices Firelogs back with an exclusive partnership with Walmart to spread the finger-lickin’ good cheer,” … “We hope you’ll cuddle up with your family or friends with a bucket of our world-famous fried chicken and a warm fried chicken-scented fire this holiday season.”

Get this it even comes with free two-day shipping from Walmart.com, fans will have plenty of time to plan their KFC-centric holiday gathering. The limited-time, limited-quantity firelog makes for a perfect unexpected gift for office Secret Santa or White Elephant gift exchanges with friends.

Ross McRoy, president and founder of Enviro-Log  stated “Since selling out last year, we have received weekly calls from hopeful fans wanting to get their hands on the 11 Herbs & Spices Firelog. This hearth-warming and hunger-inducing partnership between Enviro-Log, KFC, and Walmart.com is sure to spice things up this holiday season,"  So, how are you driving new electricity into your brand?

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, plant based  foods,  sampling, toy’s, beer, firelogs, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why? Do you need a new partnership? KFC is helping drive awareness for its brand, Walmart.com, and Enviro-Log.  

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.