Monday, February 10, 2020

Grocerant Guru gets GLAZZED at Dunkin’

Success does leave clues according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  When it comes to integrating braded marketing messaging with relevance no one is doing it as well as Dunkin is right now.  Talk about being on trend and driving new electricity.
Now plant-based lovers can get their hands-on merchandise designed by Dunkin’s employee of the month on Dunkin’ Shop, this my friends are contemporary relevance with brand integration. Got Glazzzed at Dunkin! It’s just great.
Dunkin’ and Beyond Meat ambassador, Snoop Dogg, are continuing their collaboration by debuting Dunkin’s newest merch collection. The Beyond Collection by Dunkin’ x Snoop is out and this limited-edition online pop-up of exclusive apparel will be available to Dunkin’ and Snoop Dogg fans nationwide.
Plant-based lovers can get their hands-on merchandise designed by Dunkin’s employee of the month on Dunkin’ Shop. This Snoop-approved swag includes a green tracksuit by Snoop’s outfit in Dunkin’s newest nationwide commercial, joggers featuring Dunkin’ and Beyond Meat icons and the word “Glazzzzy” down the leg, a bomber jacket, beanie and more.
Snoop Dogg still has his hand on the pulse of consumers and kudos to the marketing team at Dunkin brands for developing a partnership that edifies it brand messaging with relevance.  Well Done.
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, Online ordering, delivery, plant based foods,  sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow?  
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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