Regular readers of this blog know that at the intersection of grocerant niche Ready-2-Eat and Heat-N-Eat fresh food we find grocery stores, restaurants, deli’s, C-Stores all fighting for a larger share of stomach. Chain restaurants growing the ilk of Snap Kitchen continue to drive growth buy evolving their legacy business model selling grocerant niche meals and meal components in new non-traditional points of distribution.
Grocerant niche fresh prepared Ready-2-Eat and Heat-N-Eat meals and meal components that are branded have the point of differentiation in the marketplace with a ‘halo’ of better-for-you in the minds-eye of the consumer that will drive sales according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Jessica Johnson, regional VP of the Southwest region at Austin, Texas-based Whole Foods stated “We’ve been pleased with the overwhelmingly positive response to Snap Kitchen’s offerings in our Texas stores and are excited to introduce their line of healthy, ready-to-eat meals and beverages to Whole Foods Market customers in other markets,”
Snap’s fresh-prepared meal brand has also expanded its national omnichannel reach by introducing free ground shipping in 38 states. How are you extending your brand invitation? Is your brand edifying its relationship with consumers, providing a platform for personalization, customization?
Snap Kitchen CEO Jon Carter stated “Healthy eating is now easier than ever with the option to pick up one of our ready-to-eat meals at Whole Foods Market or have a nutritionally balanced meal plan delivered straight to your door,” “We’re thrilled to extend Snap Kitchen’s reach by leaps and bounds, and, in return, improve the overall wellness of our customers on a much larger scale.”
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.