Baseball
is back with a 162-game season and an opportunity for restaurant brands to step
up to the plate and stand out. One
success clue than no one can deny is that the right partnership will drive
top-line sales, bottom-line profits, and brand awareness according to Steven Johnson Grocerant
Guru® at Tacoma, WA based Foodservice
Solutions®.
Good
partnerships will drive positive brand awareness edifying a brand with new
electricity according to Johnson. That
said, Juice It Up!, one of the
nation’s leading handcrafted smoothie, açaí bowl and raw juice chains,
announced the addition of a new heavy hitter to its lineup. Headquartered in
Newport Beach, California, just a few miles from Angel Stadium, and with over
80 franchise locations in Southern California, Juice
It Up! is proud to step to the plate as a Proud Partner of Angels Baseball,
marking the brand’s first professional sports partnership. Juice It Up!’s new baseball sponsorship
includes a variety of activations, including in-stadium concessions, fan
promotions and community events.
According
to Johnson, “Brand relevance is in part driven with innovation in new
food products in combination with new avenues of distribution all of which are
the platform for the new electricity.”
Johnson stated “that
in my minds-eye the new electricity must be very efficient for the supply and
includes such things as fresh foods, developing brands, unique urban
clothing, grocerant positioning, fresh food messaging, autonomous
delivery, cashier-less retail, plates, glasses, cash-less payments, digital
hand-held marketing.
All retailers to survive the next
generation of retail must embrace the artificial intelligence revolution
while simultaneously embracing fresh food that is portable, fresh, with
differentiation that is familiar not different.
Susan
Taylor, President and CEO of Juice It Up, stated, “With deep roots in Southern
California and the surrounding communities where so many of our dedicated Juice
It Up! franchisees serve our guests, we are thrilled to take the field with a
team that’s been synonymous with Southern California for more than 60 years,” ...
“This new partnership is a natural step for Juice It Up!, especially since our
brand personality and motto to ‘Live Life Juiced’ overlays perfectly with the
passion and excitement fans bring to their love for the Angels.”
Here
is more of what they had to say; “Central to its partnership with Angels
Baseball, and brand new to Angel Stadium and its legion of fans, Juice It Up!
will operate a concession stand in the third base courtyard, which will feature
the brand’s superfruit bowls, including its Açaí Berry Bowl and Dragon Fruit
Bowl topped with tasty granola, strawberries, and blueberries. Fans can enjoy
their flavorful and functional treat conventionally in a bowl or in a souvenir
helmet to commemorate their time at the ballpark.
Juice
It Up! also will activate its Angels Baseball sponsorship with a fun and
innovative in-game promotion guaranteed to have fans keeping close tabs on the
Angels bullpen and its win column. All season long, every time an Angels
pitcher records an official “Save” at the Big A, Juice It Up! will celebrate
with guests by offering a small Classic Smoothie for free! To claim their free
smoothie, fans must be Juice It Up! Rewards members and visit the brand’s more
than 80 locations in Orange, Los Angeles, Riverside or San Bernardino counties
participating locations the day after the Save.
“As
an Orange County native, I have been a fan of the Angels for decades, and I am
very grateful for this opportunity to partner with the team,” says Chris Britt
Co-Chairman and Co-Owner of Juice It Up! “Going to Angel Stadium to cheer on
the Halos is something I’ve done since I was a kid, so my excitement is off the
charts to be able to offer our famous Açaí and Dragon Fruit Bowls to a
community of Angels fans that I have been a part of for so long. I know
everyone will just love them!”
Complementing
its fan activation when an official Save is recorded, along with
the in-stadium availability of the brand’s delicious superfruit bowls,
Juice It Up!’s multifaceted agreement with the Angels includes a variety of
highly visible in-stadium signage and sponsorships of community events such as
the annual Angels 5K Run in July.
“Angels
Baseball and Juice It Up! is the perfect double play combination” says Ed St.
Geme, also a Co-Chairman and Co-Owner of Juice It Up! “As we continue to build
on several years of accelerating growth in California and beyond, pairing the
tradition of the Halos at the Big A with our brand’s popular Açaí and Dragon
Fruit bowls, along with the many fan and community activations, should be a real
winner for Angels Baseball, Juice It Up! and our amazing franchise partners.”
Since
1995, Juice It Up! has delivered products that help support guests in their
wellness journeys with menu choices that are quick, convenient and healthier
than other options. Following a record-setting three-year period from 2019 to
2022 in sales and other franchise metrics, the brand is continuing to cement
its status as a leading franchise offering in the smoothie and juice sector and
reinforcing its widespread reputation for menu and product innovation,
including a wealth of options like its popular classic smoothies, Açaí and
other superfruit bowls, functional delicious raw juices and fiber-rich
plant-based smoothies. Robust sales, AUV growth, experienced leadership and
world-class franchise support have become Juice It Up! hallmarks, complementing
the brand’s reputation as an innovator of both popular and lesser-known
superfruits and functional food science.
Angels
Chairman, Dennis Kuhl, stated, “We are so pleased to welcome Juice It Up! as a
proud partner of the Angels,” says. “We welcome the opportunity to team up with
local brands to expand the stadium’s offerings and give fans even more options
when visiting the park, all while cheering on our beloved team.”
Foodservice Solutions® team is here to
help you drive top line sales and bottom-line profits. Are you looking
a customer ahead? Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue
you need to propel your continued success.
Do you Want to Build
Share of Stomach?
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