How
do you edify your brand messaging. According
to Steven Johnson
Grocerant Guru® at Tacoma, WA based Foodservice Solutions® retail
food companies, restaurants, convenience stores, grocery stores, and bodegas
all new to find ways to drive new electricity into their brands too elevate
customer interest and loyalty.
So,
this month when Long John Silver’s
announced mouthwatering offers that customers will find that they treasure
every bite, Johnson said that sound like a great partnership in the making. Now
starting April 24, Long John Silver’s
will offer its famous Chicken Planks in a $6 Basket, and they will also launch
two delicious dessert options from The Cheesecake Factory
Bakery. The perfect complement to any treasured moments this season, these
sweet and savory menu items offer something for everyone.
According
to Johnson, “Brand relevance is in part driven with innovation in new
food products in combination with new avenues of distribution all of which are
the platform for the new electricity.”
Johnson stated “that
in my minds-eye the new electricity must be very efficient for the supply and
includes such things as fresh foods, developing brands, unique urban clothing,
grocerant positioning, fresh food messaging, autonomous delivery,
cashier-less retail, plates, glasses, cash-less payments, digital hand-held
marketing.
All retailers to survive the next
generation of retail must embrace the artificial intelligence revolution
while simultaneously embracing fresh food that is portable, fresh, with
differentiation that is familiar not different.
This
spring, customers can enjoy Long John Silver’s $6 Chicken Plank Basket,
featuring two of our classic tender chicken strips, each made with 100% white
meat chicken raised and produced on U.S. farms and then batter-dipped in
restaurant by our cooks. Each basket also includes two of
Long John Silver’s signature hushpuppies and your choice of a mouthwatering
side.
Heck
yes, there’s more. Long John Silver’s
is partnering with The
Cheesecake Factory Bakery to serve up not one, but two delectable
cheesecake offerings. Try the creamy, Classic Cheesecake baked to golden
perfection in a graham cracker crumb crust. Or, if your tastebuds are hunting
for something more decadent, the Triple Chocolate Cheesecake features a smooth
chocolate flavor baked in a rich chocolate cookie crust, topped with a
semisweet chocolate ganache and sprinkled with semisweet chocolate chips.
Christopher
Caudill, Long John Silver’s senior
vice president of marketing and innovation, stated, “Spring is full of
celebrations, from Mother’s Day and Father’s Day to graduation season. As our
customers plan for events with friends and family, we want to offer options
that pair well with life’s treasured moments,”…. “We are always looking for
exciting options that pair well with our fan-favorite items and deliver the
quality and value our customers crave. This season’s additions, like The Cheesecake Factory
Bakery desserts, are sure to delight as customers connect with loved ones
this spring.”
Any
consumer can catch these great offerings by coasting down to their local Long
John Silver’s or by ordering online at LJSilvers.com. Please visit the Long John
Silver’s website to learn more about the latest menu offerings and store
locations.
Are you looking for a new partnership
to drive sales? Are you ready for some fresh ideations? Do your food marketing
tactics look more like yesterday than tomorrow? Visit GrocerantGuru.com for more
information or contact: Steve@FoodserviceSolutions.us
Remember success does leave clues and we just may have the clue you need to
propel your continued success.
In a Battle for Share of Stomach
Partnerships Matter
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