Don’t want to cook, don’t want to do dishes, well according to Steven
Johnson Grocerant Guru® at
Tacoma, WA based Foodservice Solutions® your kids don’t want you hear you complain
about cooking dinner either.
Chuck E. Cheese has a new
program for that has a great chance to make the entire family happy according
to Johnson. It is a three-tiered program (subscription)
that starts at $7.99 a month and offers families a weekly ration of gaming
tokens and tickets, plus discounts on food.
What’s not to like?
So,
Chuck E. Cheese is testing a
membership program that gives users a fresh supply of gaming tokens and prize
tickets every week, plus discounts on food and drinks. This three-tiered
program starts at $7.99 a month and entitles every kid in a family to their own
membership card. It's currently available at 13 locations in
California.
It’s 2024 and
kids enjoy going out to eat:
1. A change of scenery
and routine: Eating out
breaks up the monotony of the usual home dinner routine. It offers a new
environment to explore, which can be especially exciting for younger children.
2. Novelty and variety: Restaurants offer a wider variety of
food options compared to what is typically available at home. This can be
particularly appealing to kids who are curious about trying new things or who
are picky eaters and might be more open to trying unfamiliar dishes at a
restaurant.
3. A treat and a
celebration: Eating out is
often seen as a special occasion or a treat, making it more exciting than the
usual meals at home. This can be especially true if the restaurant visit is
tied to a celebration, such as a birthday or a good report card.
4. Social interaction and
family time: Eating out
can provide an opportunity for quality family time and conversation, free from
distractions like television or chores. Additionally, some restaurants have
play areas or other features that cater to children, which can provide
entertainment and interaction with other kids.
5. Sense of independence: For older children, eating out can offer
a sense of independence, as they get to make their own choices from the menu
and experience a bit more freedom in the restaurant setting.
Now
back to the new membership program; perks in the $7.99 Bronze tier include 70
game play points and 200 e-tickets per week, plus 20% off food and games. The
$11.99 Silver tier unlocks 115 points, 300 tickets and a 30% discount, while
the $29.99 Gold tier gives 300 points, 1,000 tickets and 50% off food and
games. All tiers include special "bonus rewards" throughout the year.
Most
of the chain’s games cost 1 point to play. E-tickets can be won from games and
exchanged for prizes. For families willing to visit Chuck E. Cheese every week for a
year, the gold tier equates to a value of more than $6,000, according to the
chain.
But
they should be prepared to commit: Once members sign up, they are locked into
the program for 12 months. After that they can continue on a month-to-month
basis or cancel.
Note:
This program is separate from Chuck E. Cheese Rewards, a more traditional
loyalty program that allows guests to earn points for every dollar they spend,
and the Summer Fun Pass, which offers savings for eight weeks over the summer
in exchange for a one-time fee.
Don’t over reach. Are
you ready for some fresh ideations? Do your food marketing ideations look more
like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while
creating a platform for consumer convenient meal participation, differentiation
and individualization? Email us
at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the
following links: Facebook, LinkedIn, or Twitter
No comments:
Post a Comment