Can Del Taco Rebound

 

Del Taco is once again hitting all the right consumer touchpoints, tapping into the power of value and flavor to fuel its momentum in the quick-service industry. As consumer expectations shift toward quality at an affordable price, Del Taco is proving it can not only meet but exceed those demands with the launch of its new Del’s Mucho Meal$.

According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® this fresh offering positions Del Taco as a leader in the value-driven market, a key foothold in its path to future growth and ongoing customer loyalty.

The introduction of Del’s Mucho Meal$ highlights Del Taco’s strategy to win in the competitive fast-food landscape by delivering high-quality meals without compromising affordability. With price points starting at just $4.49, these meal combos are set to ignite buzz among value-conscious customers, creating an irresistible blend of quality, freshness, and savings.

“At Del Taco, we understand that our guests want exceptional value while still enjoying the flavors they crave,” said Tom Rose, President of Del Taco. “In an environment where it’s increasingly difficult to find high-quality food for under $5, Del’s Mucho Meal$ gives our guests the best of both worlds—great taste at a price that fits their budget.”

Each Del’s Mucho Meal$ comes with a Mini Cinnamon Churro, Crinkle Cut Fries, and a 16oz Fountain Drink, offering a perfect combination of sweetness and savoriness that appeals to a broad range of consumers. With four different combo options, Del Taco’s newest value meals provide the variety that customers want, while maintaining the quality they expect. The four value-driven meals include:

·         Snack Taco Mucho Meal: Two Snack Tacos, Churro, Fries, and Drink for $4.49.

·         B&C Burrito Mucho Meal: A Bean & Cheese Burrito, Grilled Chicken Taco, Churro, Fries, and Drink for $5.49.

·         Double Taco Mucho Meal: The Del Taco, Grilled Chicken Taco, Churro, Fries, and Drink for $6.49.

·         Chicken Lover’s Mucho Meal: Grilled Chicken Taco, Chicken Cheddar Roller, Snack Queso Quesadilla, Churro, Fries, and Drink for $7.49.

Do you want to Garner a

LARGER SHARE OF STOMACH

Price Matters 

And as fall sets in, Del Taco brings back a seasonal favorite that’s sure to grab attention—the Cookie Butter Shake. Made with real Biscoff Cookie Butter and topped with crunchy cookie crumbles, this limited-time treat aligns perfectly with the brand’s goal of offering something special at just the right moment.

Del Taco is proving that it can captivate consumers with its balance of flavor, value, and variety. By addressing consumers' evolving desires, the brand is laying the groundwork for continued growth and keeping the buzz alive for both new and loyal customers.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday than tomorrow?  Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.