Customer relevance,
brand renewal, and customer interaction with participatory technology is the
under current driving success at Yum Brands and much of the credit can be given
to CEO Greg Creed according to
Steven Johnson,
Grocerant Guru® at Tacoma WA based Foodservice
Solutions®.
Just take a look at how Pizza Hut is collaborating with FedEx,
specifically to explore the use of the
FedEx SameDay Bot, a new autonomous delivery device aimed to revolutionize
local delivery. When tested, the bot will serve as support to existing delivery
staff in an effort to improve efficiency of the delivery process without
compromising the quality of America's favorite pizza.
Nicolas Burquier, chief customer
and operations officer, Pizza Hut stated "Our success is built around
the best-in-class experiences we provide to our customers," .. "As we
look to advance our business and continue providing experiences that our
customers deserve, exploring technology solutions that allow our team members
to do what they do on an even greater scale is critical to our success. Testing
of the SameDay Bot with FedEx is just one more way we're looking to the future
of delivery at Pizza Hut."
Brie Carere, executive vice president and chief
marketing and communications officer for FedEx "The FedEx SameDay Bot is
an innovation being developed to change the face of local delivery and help
brands, like Pizza Hut, address the growing needs of their customers," "The
FedEx bot looks to redefine delivery for this market in a manner that is
cost-effective, safe and environmentally friendly."
The FedEx SameDay Bot is in development by both
FedEx and the DEKA Research and
Development Corp., and is equipped with proprietary technology that allows
it to navigate unpaved surfaces, curbs, and even steps to deliver an
extraordinary door-to-door delivery experience. Testing of the bot is slated to
begin as soon as this summer in select markets pending final city approvals.
Under Greg Creed,
Yum Brands companies have learned too drive top line sales and bottom line his
companies
understand that customer relevance is elevated when two brands build off each
other complementing consumers preferences via a partnership the ilk of NFL and
FedEx.
Is your brand is searching for
the new electricity to help drive
the brand forward. So,
just what is your brands new
electricity? According to Johnson, “Brand relevance is in part driven with
innovation in new food products in combination with new avenues of distribution
all of which are the platform for the new electricity.”
Johnson
stated “that in my minds-eye the new electricity must be very efficient for the
supply and includes such things as fresh foods, free food / sampling,
beer, developing brands, unique urban clothing, grocerant
positioning, Fresh food messaging, autonomous delivery, cashier-less
retail, plates, glasses, cash-less payments, digital hand-held marketing.
All
retailers to survive the next generation of retail must embrace the artificial
intelligence revolution while simultaneously embracing fresh food that
is portable, fresh, with differentiation that is familiar not different.
Consumer like Eating-Out when Eating-In. It’s time to call the Grocerant Guru®
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions®
of Tacoma WA is the global leader in
the Grocerant niche call: 253-759-7869 or visit www.GrocerantGuru.com
Battle for Share of Stomach
