Showing posts with label Distribution. Show all posts
Showing posts with label Distribution. Show all posts

Wednesday, August 2, 2023

The ‘Halo’ of Better-for-You’ Might Not be Growing as Fasts as Many Food retailers had Hoped

 


Many regular readers of this blog have seen or visited an indoor farming operation and looked at it as both an opportunity to increase freshness and reduce delivery cost.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, that day may come but is does not look as if it will came as fast as many would have liked.

Have you heard that AppHarvest, a high-tech indoor farming and food sustainability company, has filed for Chapter 11 bankruptcy protection and is “pursuing a financial and operational transition to enable the company to reduce its outstanding liabilities,” according to an announcement Monday from the Morehead, Kentucky-based company. 

Consider that the announcement by AppHarvest comes about a month and a half after Newark, New Jersey-based vertical farming company Aerofarms filed for Chapter 11 bankruptcy

In a recent article Henry Gordon-Smith, founder and CEO of consulting firm Agritecture, which works with vertical farm companies, stated that many companies in the vertical farm industry have reached a do-or-die moment, with investors demanding they begin delivering results.  

Recently, AppHarvest noted that it has a commitment of approximately $30 million of debtor-in-possession financing from its largest secured creditor, Equilibrium, to maintain its farming operations in Morehead, Richmond and Somerset, all of which are in Kentucky. 


Times they are again changing, the company also plans to sell its operation in Berea, Kentucky, for $3.75 million, either to its distribution partner, Mastronardi Produce, or one of its other affiliates, the company said. The goal is to “restructure the operations at the company in an effort to maximize the value creditors can expect to achieve and to preserve jobs.” 

AppHarvest CEO Tony Martin stated, “The AppHarvest board of directors and executive leadership evaluated several strategic alternatives to maximize value for all stakeholders prior to the Chapter 11 filing,”… “The Chapter 11 filing provides protection while we work to transition operation of our strategic plan, Project New Leaf, which has shown strong progress toward operational efficiencies resulting in higher sales, cost savings and product quality.” 

Not the first, AppHarvest is following the lead of its competitor, AeroFarms, which announced it was filing for Chapter 11 bankruptcy protection on June 8. Similarly, AeroFarms said it's working with investors to secure $10 million in debtor-in-possession financing, at the time of the announcement. The company said it also was exploring other financing “to maximize the value of the company and recovery to creditors.”  

Guy Blanchard, president and CFO of AeroFarms had stated, "We are fortunate to have existing investors who continue to believe in AeroFarms and are confident that we can hit our targeted profitable operations for our Danville farm," …"There is incredible consumer and customer interest for our market-leading microgreens, and we are excited to continue be able to build our business to meet that demand." 

In April, Orlando-based vertical farm Kalera also filed for bankruptcy protection.

Now then, Gordon-Smith, who has written extensively about vertical farming, said that while there are numerous factors at play challenging the vertical farming industry, it’s mainly investor confidence that is causing the current shift in the market.



“This is what’s happening to everyone—the funding context shifted,” he said, adding that higher interest rates and the banking crisis earlier this year has investors demanding results. 

He noted in a column published June 13 in The Food Industry, that the vertical farm industry has experienced “a staggering 91% year-on-year decline in venture capital investments in indoor farming, according to Pitchbook.” 

Vertical farms also have a hype problem, according to Gordon-Smith, who explained that they frequently sell the idea to investors that their operation will be environmentally sustainable, but he recently wrote that “most vertical farms today are powered by non-renewable energy sources and emit significantly more carbon than their field-based counterparts.” 

Many have a problem with focusing too much of their efforts on both advertising and research and development. “That's fine and I don’t blame, because that’s where the money was flowing, but that flow has shifted,” he said.  



Operating costs also pose challenges to the industry, particularly energy costs, which can be more volatile than other variable costs. But he added that the cost of energy in the U.S. has stayed relatively stable, compared to its European counterpart.  

Despite the bankruptcies of three players in the controlled-environment agriculture industry, Gordon-Smith said he believes the industry is resilient. 

Climate change and other factors will necessitate indoor farming. “Those fundamental drivers haven’t gone away,” he said. 

Are you ready for some fresh ideations? Do your food marketing ideas look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation, and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter



Friday, August 14, 2020

Do-It-Yourself Hummus & Pita Kit’s Elevate Dinner at Home


How do you grow a business? Well if you are The Hummus & Pita Co a regional grocerant niche Ready-2-Eat and Heat-N-Eat fresh ‘better-for-you’ Mediterranean concept known for great fresh food; you partner with a company that can help you scale with quality too drive new electricity in your brand according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
The Hummus & Pita Co., partnership with Goldbelly to expand the brand and drive new electricity into the category.  This partnership will bring a taste of authentic Mediterranean cuisine to homes across the country.
Filled with authenticity ,The Hummus & Pita Co. is best-known in the Big Apple for its fresh hummus, handmade shawarma, innovative vegan dishes, and all things Mediterranean, and now, the best of the restaurant’s offerings can be enjoyed coast to coast via Goldbelly, an online marketplace that connects restaurants to customers throughout the U.S.
The Hummus & Pita Co.'s Goldbelly offerings selection includes do-it-yourself kits so fans of the fast casual can make their favorite menu items at home. The kits come in a variety of sizes and include:
The Hummus Kit
Pitas (Whole Wheat or White), Original Hummus, choice of flavored Hummus (Original Hummus, Roaster Pepper Hummus, Sun-dried Hummus, Spinach Hummus, Jalapeno Hummus, Spicy Pepper Hummus) and choice of pita chips (Garlic and Zaatar, Plain Lightly Salted)
The Falafel Kit
Pitas, Original Hummus, Falafel Mix, Falafel Maker, choice of sauce (Tahini, Spicy Tahini or Tzatziki) and Middle Eastern Pickles
Gyro Kit
Pitas (Pita Pocket or Flat Pita), Original Hummus, Cut Gyro, Tzatziki Sauce, Couscous
Meatballs Turkish/Vegan Kit
Pitas, choice of flavored Hummus, Turkish Meatballs OR Vegan Moroccan Meatballs, Gravy, Sauce (Tahini or Tzatziki), Couscous
Shawarma Regular/Vegan Kit
Pitas, choice of flavored Hummus, Shawarma (Regular or Vegan), Sauce (Tahini or Spicy Tahini), Mediterranean Rice
Mix Grill Kit
Pitas (Pita Pocket or Flat Pita), choice of flavored Hummus, Shawarma (Chicken), Cut Gyro, Turkish Meatballs with Gravy (Turkish Broth or Moroccan Sauce), choice of sauce (Tahini, Spicy Tahini, Tzatziki, Schug (Spicy), Harissa (Hot)), choice of side (Spanish Eggplant, Baba Ghanoush, Moroccan Carrots, Beets Salad, Chickpeas Salad, Couscous Salad, Mediterranean Rice, Couscous)

Sweets Kit
Chickpea Shmear (Chocolate, Cake Butter, Cookie Dough), Cinnamon Toasted Pita Chips, Mix of Pastries (Baklava, Rugalach, Morrocan Cookies)
Chickpea Chiller Kit
Six bottles of 12oz or 16oz Chickpea Chiller, the original vegan, gluten-free, and dairy-free hummus shake
Dave Pesso, co-founder of The Hummus & Pita Co. stated, “We are thrilled to have the opportunity, through this partnership with Goldbelly, to share the best of The Hummus & Pita Co. with the rest of the country,” “We’ve spent the last few months perfecting our kits and ensuring that the quality and flavors of the product rivals that of the food guests have come to expect in our stores. I’m so very impressed with the way the kits turned out and I look forward to sharing The Hummus & Pita Co.’s authentic Mediterranean flavors with people from coast to coast.”
Consider this, The Hummus & Pita Co. was founded in 2011 has strived to provide each and every guest with high quality, flavorful eats created by family recipes that have been developed from generation to generation. The family-owned business has attracted long lines of hungry fans eager to get their hands on their favorite Mediterranean and Middle Eastern eats and continues to evolve. How are you evolving and driving new electricity into your brand?  

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, online ordering, delivery, plant based foods, sampling, toy’s, cereal, developing brands,  grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why?
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

Wednesday, July 15, 2020

Sorry Seattle Alabama has Drone Grocery Delivery



Seattle may have Amazon, and Amazon Go but Alabama’s Rouses Markets is offering drone grocery delivery.  According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® drone delivery will become a platform of choice for retailers the ilk of drug stores, restaurants, and dollar stores in many parts of the United States.
Rouses Markets CEO Donny Rouse stated, “Drone delivery offers the fastest, safest delivery store to door,”  with partner Deuce Drone to turn Alabama test store into customer fulfillment center
Rouses has partnered with Boston-based Deuce Drone to conduct the pilot with Deuce’s Aerial Drone Delivery Interface System (ADDIS) at the Southern grocer’s store on Airport Boulevard in Mobile, Ala.
So, get this Deuce Drone said its technology provides a last-mile delivery solution for brick-and-mortar retailers by enabling drone shipment directly from stores. Deuce Drone leverages a retailer’s current infrastructure in designing, building and operating the drone delivery system, turning stores offering the service into customer fulfillment centers, according to the company, which added that its cost-effective solution allows retailers to compete with larger e-commerce players on same-day delivery. I agree.

Battle for Share of Stomach



Rouses already offers online grocery delivery service through Instacart and Shipt, which enable customers to receive their orders at home in as soon as an hour. But according to CEO Donny Rouse, the retailer seeks more convenient and innovative ways to deliver groceries. According to Johnson this will be a show stopper! A big hit with customers.
“Drone delivery offers the fastest, safest delivery store to door,” Rouse said in a statement. “We should be able to get groceries to customers in 30 minutes, or even less. Plus it’s more cost-efficient, meaning we can save customers time and money.”
While Seattle has Amazon, Alabama has Deuce Drone The battle for the last mile is now under way.  The consumer is dynamic not static, how are you moving forward?
Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

Friday, August 16, 2019

Grocerant Shoppers Continue to Drive Food Industry Change



Well, here we go again. Regular readers know that Foodservice Solutions®, Grocerant Guru® was the first to identify, quantify, and qualify customer migration from legacy food formats to new non-traditional fresh food formats in a plethora of locations including furniture stores, club stores, clothing stores, dollar stores, and coffee shops to name but a few.

So, another industry leading food research house is jumping on the grocerant bandwagon, this time IRI, edifying results that regular readers of this blog have paid attention to since 2009.  Jonna Parker, principal, IRI Fresh Center of Excellence, during the "Balancing the Store Size Pendulum" webinar stated “Shoppers are expanding their consideration set when shopping for fresh foods to smaller and more niche outlets,”  Let’s all say it together, THANK YOU IRI, for edifying Steven Johnson’s findings.
So, get this IRI points out that “Across all outlets, grocery has the lion’s share of perishable and perimeter food sales (64%), but IRI sees that margin eroding as purchases shift to other channels, such as convenience/gas, dollar stores and digital.”  Don’t get us wrong, we are proud of our work and our clients like us; but it is nice to see others coming along.

The IRI report also found that 23% of households purchased fresh foods from dollar stores, 19% from convenience/gas and 10% from Trader Joe’s in the 52 weeks ending March 31. Ten percent of households also purchased fresh foods online.
Here is what is worrisome for legacy retailers “consumers, particularly those in their prime spending years of 40-54, say they are buying more-fresh at smaller format stores and online”.
Parker continued “The fight for fresh dollars is more-fierce than ever,” she said, adding that grocery is “almost at war” with the competition.” Johnson, is the only food industry professional with a fully developed model of the competition with his ‘Share of Stomach’ battle insights.
Last year was the tipping point in fresh sales, which had seen growth of as much as 5% earlier in the decade, but grew only 1% this past year—3% less than in 2014. Fresh is still growing, however, adding $7 billion in sales since 2014.
Foodservice Solutions® team identified that it is at the intersection of Price, Convenience and Time that consumers determine which channel (Grocery / Restaurants / C-Stores / Dollar Store’s / or new non-traditional) that will use to buy ‘What’s for Dinner’. 
For international corporate presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. For more information visit www.GrocerantGuru.com , www.FoodserviceSolutions.us or call 1-253-759-7869


Friday, June 28, 2019

Red Robin Gourmet Burgers Not Down Not Out



The restaurant industry is not brain surgery, it is however filled with consumers that are dynamic not static, and investors that more often than not are impatient, ill informed, inflexible according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Once again, the C-suite at Red Robin Gourmet Burgers has been revolving as regular readers know.  There is little doubt in the minds-eye of Johnson that Red Robin is one of the few chain restaurants that has been doing many things right.  Here is one additional example. Red Robin has been quietly testing the sale of pizzas from Donatos Pizza in selected units as a way of bolstering off-premise sales.
The pies are also available for dine-in service, adding another family favorite to Red Robin’s burgers-heavy menu. Mix and match meal bundling is a hallmark attribute drive growth within the grocerant niche both Donatos Pizza and Red Robin understand that according to Johnson. 
Once again there is no blurring of brands in the minds-eye of the consumers only in the minds-eye of dinosaur brand food marketers who believe in brand protectionism over customer relevance.  Most want their stores/outlets to look more like 1990 than today.  Johnson says they are comfortable doing with they have always done and want to continue to do it the same way.  They seem to forget that consumer is dynamic not static. 
Consider that at Donato’s, a collaboration could be a way of expanding its geographic range without building restaurants. The 170-unit chain operates in nine states, with a concentration in the Midwest. Red Robin, with about 572 stores, is a national brand. See how easy success could be if your look outside your box.
Consider that Red Robin offers delivery through arrangements with third-party services and has experimented with self-delivery in a handful of stores it makes a lot of sense leveraging Donato’s expert knowledge in delivery.  Now, is any of this brain surgery? NO   Is your brand looking for some new electricity?
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.


Saturday, June 8, 2019

Dollar Store Sector Garners a Larger Share of Stomach


Battle for Share of Stomach

Just in case you were not paying attention Dollar General with 15,597 stores has one of the largest store footprints in the US. Restaurants, Convenience stores, need to pay attention, to the fact that rival discount chains Dollar General and Dollar Tree each reported quarterly results that indicate improving sales trends due in part to stores evolving to meet a larger percentage of their customer’s shopping needs through food. 
Clearly, the grocery store sector has been the hurt the most from the growth of the Dollar store sector but now as regular readers of this blog know Dollar Stores are selling more and more grocerant niche Ready-2-Eat and Heat-N-Eat food as Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® has been reporting.
Here you go just look at this numbers; Dollar General said sales during its fiscal quarter ending May 3 increased by a robust 8.3%, paced by new store openings and same-store sales gains of 3.8%. Officials said remodeled stores—including an increasing number that have added fresh produce offerings in addition to more cold and frozen items—were outpacing the comp growth overall, with fresh produce offerings at its DGTP models experiencing comps near 15%.
Not to be left out Dollar Tree, which operates the Dollar Tree and Family Dollar banners, said sales in its first quarter ending May 4 increased by 4.6% to $5.8 billion and that comps improved by 2.2% overall.
Looking for a reason to worry? At Dollar General, the addition of food at stores continues to be the chain’s “most impactful merchandising initiative,” CEO Todd Vasos said in a conference call.  The chain’s steady increase in cooler doors since 2013 is also providing the sales volume for the company’s announced move to self-distribution. “In addition to being a great traffic and ticket driver, our success in expanding our cooler footprint has provided the scale necessary to initiate DG Fresh.” The chain added 12,000 cooler doors in the first quarter alone.  Is your restaurant, C-store, or grocery store prepared for this success?
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 www.FoodserviceSolutions.us  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869





Saturday, December 1, 2018

The 65 Inch HDTV Syndrome Continues to Disrupt Retail Foodservice



Foodservice Solutions® recent Grocerant ScoreCards continue to indicate that at the intersection of the consumer, technology and retail food sales we find the grocerant niche creating and expanding points of quality food distribution according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  
 It’s at that intersection that Foodservice Solutions® Grocerant Guru identified one universal commonality driving consumers buying pattern changes with the latest Grocerant ScoreCard finding that 83.2% of meals service at home include at least one Ready-3-Eat or Heat-N-Eat fresh food meal component. 
Johnson calls it and extension of the “The 65 Inch HDTV Syndrome he identified, quantified, and qualified back in 2012.
The grocerant niche is the result of the blurring line between restaurants, grocery stores, convenience stores, and drug stores all selling fresh prepared, portable, convenient meal solutions.  Targeted at the time-starved consumer with Ready-2-Eat or Heat-N-Eat fresh prepared food components that are perceived “better for you”, and portioned for one or two. Consumers like the Convenient Meal Participation, Differentiation, Individualization / Family Customization that these retailers offer.
Restaurateurs need to be particularly mindful of developments within grocerant niche for they are driving the change within the price, value, service equilibrium in retail foodservice.
It is at the intersection of the consumer, technology and The FIVE P’s of Food Marketing: Product, Packaging, Placement, Portability, and Price that retail food sales competition is expanding.
GrubHub the nation’s number one online and mobile food ordering service data reveled that pre-game orders spiked more than 35 % for the first four weeks of the 2012 professional football season when compared to the same timeframe during the 2011 season and sales continue to clime.    “When it comes to watching football, the best seat in the house really is at home,” stated Susanne Dawursk, GrubHub’s brand marketing director.
More than just sports The 65 inch HDTV Syndrome is driving customers away from frozen foods as well. In a study from Packaged Facts, reports that sales in the $44 billion U.S. retail market for frozen foods have been flat to declining, with nearly all dollar sales gains attributable to inflation or new products -- not to increased consumer demand. The study found that Preference for 57 % of consumer say fresh foods the top reason why US consumers have not purchased frozen foods in the last three months, followed by preference for home-cooked meals.
Fresh prepared ready-2-eat and heat-N-eat food in non-traditional outlets poses an ever increasing threat to restaurant growth. Want to know how to best address the 67-inch HDTV Syndrome? 
For international corporate presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. For more information visit www.GrocerantGuru.com , www.FoodserviceSolutions.us or call 1-253-759-7869