When it comes to football’s
biggest night of the year, there’s one thing every fan can rally
behind—delicious food shared with family and friends. The Super Bowl isn’t just
a game; it’s a celebration, a tradition, and an all-out feast! Steven Johnson, Grocerant
Guru® at Tacoma, WA based Foodservice
Solutions® wants you to enjoy the game with your family and friends. Here
are some ideas what others will be having:
Across the country, households
will transform into mini sports arenas filled with the sounds of cheers,
high-fives, and the irresistible crunch of chips meeting dip. With a whopping 90% of fans hosting or attending
a Super Bowl gathering, food takes center stage, making this
the ultimate opportunity for grocery stores and brands to deliver winning
flavors to the table.
According to "NIQ Perspective: Super Bowl
2025 – Understanding Shopping Preferences & Spending,"
fans are filling their carts with game-day essentials, ensuring their spreads
are nothing short of legendary:
·
Chips,
dips, and salsa
(21.6%) – The MVPs of any snack table!
·
Chicken
wings
(14.9%) – A saucy must-have, whether you love them blazing hot or sweet and
smoky.
·
Snack
mixes
(12.9%) – The perfect grab-and-go crunch for every nail-biting play.
·
Meat
and fresh produce
(10.9% and 10.2%) – Because a great game calls for grilled goodness and fresh
balance.
Food is the Real MVP While rival teams battle it out
on the field, one thing unites Super Bowl shoppers: flavor-packed,
crowd-pleasing food. Price
(55.9%) and quality/taste (53.9%) are top priorities when
filling up the snack table, proving that fans want the best bites at the best
value. But here’s where it gets interesting— younger generations, especially Gen Z, are stepping
up their snack game, seeking out brands that bring bold
flavors, sustainability, and standout packaging to the party.
Beyond the basics, other key
purchase influences include:
·
Convenience
(32.4%) –
Quick and easy wins the day.
·
Special
promotions (30.4%)
– Because every deal feels like a touchdown.
·
Health-conscious
options (21.6%)
– Even during indulgent moments, balance matters.
·
Sustainability
and brand reputation
– More shoppers are mindful of their impact while they munch.
Winning the Super Bowl Food Game Super Bowl spreads aren’t just
about satisfying hunger; they’re about creating an experience. Whether it’s a
platter of sizzling wings, a DIY nacho bar, or a table stacked with homemade
dips, food fuels the fun.
With 87% of shoppers planning to buy
private label products, even high-income households ($100K+)
are opting for value-driven choices. That means big-name brands must work
harder to highlight
their total value proposition—flavor, quality, and a
game-winning experience.
And while indulgence reigns
supreme on Super Bowl Sunday, 59.3%
of shoppers are planning to add healthier options to their
lineup. Whether it’s veggie platters next to the cheese dips or air-fried
alternatives, the modern Super Bowl spread is evolving. Interestingly, 23% of hosts have at least one
guest taking GLP-1 medications for weight loss, signaling a
shift in eating habits even on the biggest cheat day of the year.
Touchdown for Brands &
Retailers
This year, 57% of
consumers plan to tune in to Super Bowl LIX, up from 46% in
2022. More eyes on the game mean more snack-filled shopping carts and sizzling
sales for food brands. Some standout insights include:
·
40%
will watch at home with family, while 19% will gather with extended friends and
family –
more mouths to feed means bigger grocery hauls.
·
Gen
Z and younger Millennials are leading the charge on hosting – expect more creative,
Instagram-worthy spreads at their parties.
·
Soft
drinks, tortilla chips, and refrigerated dips saw the biggest sales spikes last
year –
proof that classic snacks never go out of style.
·
More
than a third of fans will grab extra snacks, and 27% will order takeout – because variety is key to a
championship-worthy spread.
·
Licensed
apparel is booming
– last year, Kansas City gear saw a 219%
sales jump, thanks in part to the Taylor Swift-Travis Kelce
effect.
Game Day, Family Style At its heart, the Super Bowl
isn’t just about football—it’s about the moments we create around the table.
Whether it’s dad flipping burgers in the backyard, kids stacking their perfect
nacho plate, or friends debating which dip reigns supreme, food is what brings
us together.
So, as the countdown to kickoff
begins, one thing is certain: the real winners of the Super Bowl are those who
come hungry, gather close, and savor every bite of the action.
Let’s eat, cheer, and make
game-day memories—one delicious snack at a time!
Foodservice
Solutions® team is here to help you drive top line sales and bottom-line
profits. Are you looking a customer ahead?
Visit GrocerantGuru.com for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may the clue you need to propel your continued
success.
