The Grocerant niche finds Peet’s Coffee Customized Success

Built on a foundation customization, personalization, and mix & match bunding the grocerant niche continues to drive top-line sales and bottom-line profits in every sector of retail foodservice today according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

In an effort to elevate brand awareness in the growing coffee sector, Peet’s Coffee is making its roasted-to-order coffees available for personalized digital gifting with the gift experience management platform GiftNow, a Synchrony solution.

Get this, Peet’s Coffee has created a highly customizable coffee experience on www.peets.com  that allows coffee lovers to choose their preferred blend and grind type before the coffee is roasted. With GiftNow,

So, Peet’s enables customers to digitally gift personalized experiences to friends and loved ones, who will then receive a unique unboxing experience and have the opportunity to modify their gift to their taste and preferences and update delivery information before their gift ships. Peet’s customers can use GiftNow for special occasions, holidays and “just because” celebrations. 

Pari Raccah, general manager for GiftNow at Synchrony, stated, “Brands of the future must deliver customized and differentiated experiences that directly map to consumers’ needs in the moment,”... “Leading merchants like Peet’s are seeing the value of a holistic, integrated gifting solution as a way to build loyalty and serve customers in new ways. GiftNow provides Peet’s the chance to reach more customers by simplifying the gifting process and delivering the gift of fresh roasted coffee in a more meaningful and personalized way.” 

Justin Brennan, vice president digital marketing and e-commerce, Peet’s Coffee, went on to say, “Creating an unparalleled customer experience has always been Peet’s mission,” …. “We’re excited about the ability to gift the perfect coffee for each palette and hope that giving our customers the ability to personalize the Peet’s Coffee gifting experience will make their holiday shopping easier and more fun. And ensure that everyone unwraps a gift they’ll love.” 

Consumers looking for gifts can choose a coffee or gift item from peets.com and select the GiftNow button for digital gift wrapping and the option to include a personalized greeting or video. The gift notification will be sent to the recipient by email, text, FB messenger or can be printed out to be delivered in-person. The recipient will then be notified with a personal digital unboxing experience and recipients can exchange or modify their gifts before they are roasted or shipped, including customizing the grind or changing the pre-selected blend to deliver the best gifting experience possible. Coffee gifts will be shipped within 24 hours of roasting, or shoppers can choose from tea, coffee gear or other Peet’s gifts to make the holidays brighter. GiftNow orders can be digitally delivered instantly – ideal for last-minute gifters – or scheduled for a later time.

It’s not planned to be a one-time event, as Peet’s looking a customer ahead, expects a popular seasonal gift will be the annual fan-favorite Holiday Blend. The Holiday Blend, also available in decaf and K-Cup pods, is an ode to the festive season and is crafted from Peet’s most spectacular beans.

The ‘halo’ of better for you a staple within successful grocerant niche players, this is the gift that gives back. For every pound of Peet’s Holiday Blend purchased at a coffee bar or online Peet’s will donate $1 (up to $40,000) to La Cocina, a San Francisco based non-profit committed to increasing inclusivity in the food industry and to solving inequity in business ownership for BIPOC (Black, Indigenous, People of Color) and immigrant food entrepreneurs. 

Step up and give it a try.  GiftNow is available on purchases of $10 or more on Peets.com. A full selection of gifts can be found at peets.com/gifts. Now let us know what you think.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869 

Millennials, Coffee, Starbucks, Peets, Barnie’s, Caribou

While convenience store breakfast day-part sales continue to grow the foundation of that growth is continues to be coffee and ever improving coffee programs according to Tacoma, WA based Foodservice Solutions® Grocerant Guru® Steven Johnson.

That being said there is no need for Caribou Coffee, Barnie’s Coffee, Peet’s Coffee, or Starbucks to worry. In the 2017 National Coffee Drinking Trends report from the National Coffee Association, found that coffee consumption is back on the rise.

The 2017 National Coffee Drinking Trends report surveyed “3,000 people, of which 62 percent reported drinking coffee the previous day — up five percentage points from last year’s survey. Of that 62 percent, nearly a quarter had opted for an espresso-based beverage the previous day, compared to 18 percent in 2016.”

The reported found that “Gourmet coffee-drinking is on the rise, with 59 percent of daily coffee drinkers indulging regularly in gourmet coffee this year, a 13-percent increase. And specialty coffee beverages are becoming a part of regular coffee drinkers’ weekly consumption habits: frozen/blended (14 percent), cold brew (11 percent), and nitrogen-infused coffee (3 percent).”

Bill Murray, CEO of National Coffee Association USA stated “More of us are drinking coffee, and younger consumers appear to be leading the charge,”…“A steadily growing taste for gourmet varieties is also driving a wider trend toward specialty beverages.” Here are some more facts:

1.       The biggest coffee drinkers by age are those 60-plus (68 percent),

2.       followed by those aged 40-59 (64 percent), 25-39 (63 percent),

3.       18-24 (50 percent) and 13-18 (37 percent),

4.       While those between the ages of 25-29 are in the middle of the pack when it comes to daily consumption, they are the biggest consumers of gourmet coffee (50 percent),

5.       The 40-59 age bracket saw the biggest increase in daily coffee drinkers (11 percent), as well as the biggest increase in regular gourmet coffee drinkers (15 percent).

If your entering the Ready-2-Eat and Heat-N-Eat fresh prepared food sector our advice is start with breakfast and focus on coffee.  Success does leave clue and coffee is our clue of the day.

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.