Wednesday, August 25, 2010

Portable, Fresh Prepared Food, Mix and Match Meal components drive top line sales.


America continues to be a global food melting pot. Our heritage as a country of immigrants sharing a harvest meal we now call Thanksgiving, (note we now have designated holiday of the same name). Mixing and matching food components is simply second nature in America.

As long as multi- generational family’s gather for meals together, the demand for more divergent flavors will continue to permeate. Grocerant style food offerings allow for increased family integration, understanding and acceptance.

Understanding the unique balance between palate, price, pleasure and the consumer’s drive for qualitative distinctive differentiated new food consumables places me in a select industry grouping. The food value proposition equilibrium for the consumer today balances; better for you, flavor, and traditional products all blended into something with a twist.

In industry speak, differentiated does not mean different to the consumer it means familiar. That is where the Grocerant niche falls, it is consumer inspired, component driven and flavor familiar.

Understanding, creating or identifying distinctive differentiated food consumable’s as an entity with identity by day part in an area we at Foodservice Solutions excel. Outside eyes can bring new light and assist in your pace of concept growth, redevelopment and deployment of new products. Grocerant specialist can work with you to identify, create or place distinctive differentiated food consumables.

Grocerant program assessments available; since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson or BING / GOOGLE: Steven Johnson Grocerants

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