Monday, December 6, 2010

Accelerating retail foodservice innovation success starts with listening to consumers.

Ready-to-eat and ready-to-heat food must have a high degree of consumer relevance to succeed in any retail food niche today. Technomic Inc. understands retail foodservice, the foodservice consumer. For over forty years they have been listening to consumer and benchmarking key retail food data for manufactures, restaurants, grocery and convenience stores. They understand what the consumer wants, how they have changed and importantly how they eat. How we eat, when we eat by the way has evolved dramatically over the years.

Fresh & Easy Neighborhood Markets listens to consumer and understands that building top line sales and bottom line profits is a result of giving consumer what they want. Fresh & Easy has recently launched a better for you line of products called eatwell “a line of more nutritious products to help customers manage their diets without compromising on taste”. They understand that in America we want to eat our way thin.

John Burry, chief commercial officer for Fresh & Easy stated. “We created a range of items designed to make it easier for customers to eat well without compromising on flavor. With products like mojito shrimp and sweet chili chicken, we’re building on the huge success of our kitchen items and helping our customers more easily manage their diets. This line was based on direct customer feedback, ““Customers asked us for products with less sodium, calories and fat, and we listened “

The eatwell product line contains no more than “25 percent of the daily values (based upon a 2,000-calorie diet) for calories, fat, saturated fat and sodium… The eatwell products also carry front-of-pack nutritional labels, which are designed to communicate the calories, fat.” Grocerant ready-to-eat and ready-to-heat food continues to get better for you!

Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. For more on Steven A. Johnson and Foodservice Solutions® visit or on Facebook at Steven Johnson, BING / GOOGLE: Steven Johnson Grocerants or

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