Foodservice Solutions® president Steven Johnson has documented followed and even named the grocerant niche. It is no wonder the success his grocerant blog has garnered and the niche is booming. It is followed by thousands on LinkedIn daily and thousands more via Facebook. The primary driver of the grocerant niche is quality food bundled as components allowing and promoting consumer choice. Meal time is now becoming a time of convenient meal participation, with differentiation and individualization for the entire family. When a family can mix and match components everyone wins. Burger King’s new menu will expand its consumer base while increasing customer frequency. Look for additional differentiated product trials in the coming months.
Companies that utilize Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price; will understand success can be found within the grocerant niche. Building strong sales if they roll out an integrated grocerant niche food program with distinctive differentiated food consumables as an entity with identity by day part.
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Foodservice Solutions® Bing or Google Grocerants or visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant Email: grocerant@q.com
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