Sunday, January 6, 2013

McDonald's Limited Time Offers Best the Competition.

At Foodservice Solutions® we believe that differentiation does not mean different it means familiar with a consumer relevant twist. McDonald's is the global leader in vertically integrating brand marketing with relevant consumer focused brand interactive participation.
While building a yearly marketing plan McDonald's keeps the consumer top of mind.  They integrate industry leading Limited Time Offers with new menu products.  They excel at leveraging day-part participation by age with consumer focused seasonal activities. All the while evolving, controlling, and integrating brand messaging with contemporized consumer relevance. If success leaves clues, McDonald's marketing is a clue.
Understanding the universal commonality of food consumers allows McDonald's to edify the brand with industry leading differentiation yet ilk niche products and programs. Once again the McRib will increase consumer top of mind awareness while building consumer frequency.
Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization contact us via Email us at: or visit Johnson, or



    For a story on the restaurant quality and service aspects of supermarket deli and prepared foods departments, could I E-mail questions to you. Full credit will be given, of course.

    Thank you.

    Bob Ingram
    Progressive Grocer Magazine