Thursday, January 31, 2013

Pick-Up, Take-Out Delivery Fresh Prepared Food is a Driver of Success.

Ready-2-eat and heat-N-eat fresh and prepared take-out, delivery or take-A-way food continues to drive top line growth and bottom line profits in retail foodservice today. Creating or identifying distinctive differentiated food consumable’s as an entity with identity by day part that are portable is a key driver of that success.

Understanding the unique balance between palate, price, pleasure and the consumer’s drive for qualitative distinctive differentiated new food consumables allows companies to identify, quantify and qualify new regional products that become successful.

The food value proposition equilibrium for the consumer today balances; better for you, flavor, and traditional products all blended into something with a twist.  In industry speak, differentiated does not mean different to the consumer it means familiar.

Cultivating a brand is more important that managing a brand. Brands are dynamic not static, they develop and grow with/for your clients and the consumer.  Identifying distinctive differentiated programs, positioning and consumable’s by day part that reflect the brand, industry trends, consumer preferences is an area of the grocerant niche that Foodservice Solutions particularly excels.

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization contact us via Email us at: or visit Johnson, or

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