Wednesday, January 9, 2013

NPD Study Finds Fresh Fruit is The Favorite Snack of All Age Groups.

NPD’s current Snacking in America report found fresh fruit is the “favorite snack among all ages, according to the Snacking in America report. Consumers 65 and older eat the most fruit, followed by children under 12. Teens, ages 13 to 17, eat the least amount of fruit but their consumption increases as they get older.”

Fresh Fruit is Fast Food. Consumers continue looking for “better for you food.”   In a poll taken by the W.K. Kellogg Foundation they found that “nearly 70% of Americans reported eating more fresh fruits and vegetables than five years ago”.  Why? Health and affordability were cited as the most important qualities.

Interestingly the poll noted that,” 23% know “a lot” about where the fresh produce they buy comes from. Forty percent said they knew “a little”, 25% said they didn’t know too much and 11% said they didn’t know anything about their produce.”

Seventy-one percent of respondents said that grocery stores were their most frequent source of fruits and vegetables, while 14% and 7%, respectively, said the same for farmers’ markets and big box supercenters.

The survey said that 64% felt that purchasing regionally/locally grown fruits and vegetables was “very important” to them, while 93% of those surveyed said it was “very important” or “somewhat important” that all Americans had equal access to fresh produce.

Demand for Fresh Fruit is a driving force in the exploding growth in health vending format within the ready-2-eat and heat-N-eat fresh food grocerant niche.

Burgerville is a restaurant chain that has integrated regional fresh fruit seasonally into it menu with great results with items like Strawberry Balsamic Chicken Wrap and a plethora of Strawberry refreshments. ( Success does leave clues and better for your focused food is one of them.  Fresh fruit is ready-2-eat and better for you and your customer. Fresh fruit is fast food that is good for your company and customer.

Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization contact us via Email us at: or visit Johnson, or

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